Jennifer Lopez’s kiss with background dancers at AMA was a PR stunt? Insider reveals the truth

Jennifer Lopez set the stage on fire at the 2025 American Music Awards with a jaw-dropping performance that has since gone viral for all the right—and wrong—reasons. Hosting the ceremony herself, JLo made headlines not just for her powerful stage presence but for a steamy sequence where she kissed both a male and a female dancer during her opening number. The act instantly sparked debates online, leaving audiences divided between admiration and criticism.

But was this kiss spontaneous or a calculated move?

According to several reports, including one by Daily Mail, the kiss was no accident. Insiders close to the singer have revealed that this bold act was, in fact, a strategic decision crafted by her public relations team. The goal? To spark controversy, generate buzz, and steer the spotlight back to Lopez’s career at a time when her popularity in North America has seen a dip. In fact, sources suggest that her PR team is now focusing on tour locations where JLo still holds a strong fan base, excluding North America from her itinerary.

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The decision comes amid a tricky phase in Lopez’s personal and professional life. With media constantly highlighting her relationship ups and downs—especially following the Ben Affleck affair—her public image has taken a hit. The AMAs performance, therefore, seems like a planned pivot to reignite interest in her brand. Critics, however, weren’t all impressed. Many found the performance overly rehearsed, even staged, leaving mixed reactions among viewers.

Despite facing backlash and online trolling, Lopez appears unfazed. According to a source, she handled the criticism with “serenity and confidence,” accepting controversy as part of the comeback journey she’s now on. “She’s living her best life,” the insider claimed, adding that she’s focused on moving forward with resilience.