Under the deal, Foodpanda, which is owned by Berlin-based Delivery Hero, has recruited and trained hundreds of outlets to franchise the global restaurant brands created by Rebel Foods and offer their food on its platform.
The retail big shot is leaning heavily on what it has been good at – delivery. But food is a different proposition altogether.
Sakshi Batra chats with Moneycontrol's Priyanka Sahay to understand what forced such a move from the Ola-owned company.
However, Foodpanda's cloud kitchens business, which operates under private labels The Great Khichdi Experiment, Lovemade and FLRT brands, will continue operations.
The company's services are either currently not available or are scantily available across many Tier 2-3 cities and in select pockets of metro cities.
The guidelines say that marketplaces cannot directly or indirectly influence the price of the product.
The company's nearest competitor Zomato recently raised $210 million from Alibaba's payment affiliate Ant Financial and is in talks for another round of funding.
The company is also looking to double the number of on-board restaurant partners from the present 60,000 by January 2019, Foodpanda said in a statement.
The companies did not disclose the size of the deal which will allow Foodpanda to launch its own brand of food products.
The company was founded in June last year by Sanjeev Mahajan (Chairman), Sudeep Singh (Chief Evangelist and co-founder) and Nimit Mahajan (co-founder).
The company's delivery network already exists in seven cities namely Bengaluru, Mumbai, New Delhi, Kolkata, Chennai, Hyderabad and Pune.
The company is also aiming to increase its order volume substantially by creating a seamless food ordering experience and supporting it with robust delivery logistics, Foodpanda said in a statement.
The campaign will start on August 29 with the price of desserts around Rs 9 to biryani starting at Rs 79. Users can avail these prices with no minimum order value
The cab-hailing giant had acquired food delivery service Foodpanda in late 2017 and is exploring possibility of creating an independent food technology company.
Khandelwal comes with close to a decade of experience across sectors such as e-commerce, education and healthcare
The company states that 40 percent of its total sales were referral driven.
An alumnus of IIT Madras and London Business School, Balijepalli joins the team with a strong entrepreneurial background having co-founded CartPerk Technologies.
Ola acquired Foodpanda India in December with a commitment of infusion of funds to the tune of Rs 1300 crore.
Besides, the SoftBank-backed company has committed investments to the tune of USD 200 million in the Foodpanda India business, which is the largest such funds infusion in an Indian online food ordering and delivery company till now.
The company had posted a net loss of Rs 142.64 crore in the fiscal year 2015-16, Foodpanda said in a statement.
Sodexo, a benefits and rewards firm for corporate employees currently claims to have about 45,000 merchants in India.
Swiggy holds the largest market share in the online ordering space in India. It competes with closest rival Zomato which dominates the online restaurants listings space.
The Series-B round values EazyDiner at a pre-money valuation of about Rs 250 crore
Bribery happens when restaurants reach out to customers with a large following on Zomato, offering them freebies for positive reviews.
While it is cheaper than plastic it is a bit expensive than styrofoam, an expanded polystyrene used to make food containers