The company's services are either currently not available or are scantily available across many Tier 2-3 cities and in select pockets of metro cities.
Ola-owned Foodpanda has delisted many of the restaurants from its platform as it plans to pivot its services with a focus on private label brands and some niche fine dine restaurants. The plan is to aggregate all of these under one roof through 'dark kitchens', according to people privy to the development.In this context, 'dark kitchens' will be places wherein the company will aggregate its own brands besides few other restaurants and allow them to cook under one roof and then distribute food from there.
Till the beginning of the year, the company claimed to be processing over 300,000 orders a day from 60,000 restaurant partners across the country with a food delivery network of 125,000 delivery partners.
"The company's plan is to heavily concentrate on private brands like Hola Chef which they acquired and cater to niche segment of restaurants like top level fine dines and gourmet offerings. This entire overhaul is likely to take three months," said one of the sources quoted above.
However the company is having a tough time competing with cash rich rivals such as Swiggy and Zomato in the capital guzzling business. This initiative is likely to give Foodpanda some breather. Some of the private label brands of Foodpanda include names like FLRT and Lovemade.
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