Not only is Clubhouse's unique feature, the audio chat room, now part of every other social media app like X's Spaces, it's become clear it needs to evolve to survive
The company said that the market has changed and they need to 'reset' for a post-COVID reality.
Aarthi Ramamurthy was leading Clubhouse's international product efforts while Anu Atluru was the company's first community head
The change has been made in accordance with user feedback
The company is integrating the live audio with its short video platform as there is an overlap in the user base. With the integration, the company expects more users to utilise audio rooms on the Chingari platform for conversations
Clubhouse is facing growing competition from a number of rivals such as Twitter, Facebook, Spotify, Discord and Telegram.
Moneycontrol pieced this story from conversations with nearly a dozen people who are users, creators, psychologists, industry experts, and civil society organisations. Together, they painted a picture of a platform that is struggling to get moderation right, even after millions of downloads, and facing an uphill task to stay relevant to the right kind of audience it wants to attract.
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This is the first country-specific appointment by the social audio startup outside the US and Parijat Kaushik will be responsible for scaling Clubhouse's operations in India
Anyone can now listen to Spaces using a link shared by the hosts.
Clubhouse, which pioneered the social audio format last year, has faced intense criticism over moderation issues on its platform in its year-long history.
Clubhouse will now show in-app prompts, descriptions, topics, notifications and community guidelines in these 5 languages on Android.
The company says that the new feature will optimise an audio broadcast with live music in mind, and deliver high quality stereo sound. Users will also be able to use professional audio equipment like USB microphones or mixing boards.
The social audio market has attracted several competitors in recent months, right from Twitter to Facebook, Spotify, LinkedIn, Discord, and Telegram, among others.
The ex-RBI chief suggested that a cautionary approach should be taken while opening the core public undertakings to the private sector. Adequate regulations are required to safeguard the interests of the general public, he stressed.
Decoding the growth of social audio platforms like Clubhouse, Greenroom and Spaces, and what we can expect from them. It's time to place your bets.
Clubhouse, which gained popularity in India after the launch of Android version, is seeing downloads decline from 5.9 million on June to 1.1 million as of July 23, 2021, according to data by SensorTower.
The Live audio app came to India during the Covid-19 pandemic, and quickly became the go-to-socialising network for its ease of use and diversity of topics.
Clubhouse themselves have put out an official statement saying that there has been no data breach
For the Taliban, who have adopted an increasingly professional approach to public relations and social media, virtual chat rooms are a new way to disseminate their message.
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Competition has become fierce in the audio space, with major tech companies working hard to capitalise on this trend, and many have either launched or are working on launching live audio apps or features.
The programme was first launched in the US in March and India is the second country where it was launched. The application is open on June 16, which will be reviewed on a rolling basis. The first window is closing at July 16, 2021.
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The company’s move to start an audio feature comes at a time when the social audio apps are gaining popularity. For instance, India is the largest Android market for Clubhouse with over 10 lakh users in the start of June 2021.