Moneycontrol PRO
Loans
Loans
HomeEntertainmentMusicNewJeans steals the spotlight amid ADOR-HYBE dispute with 'How Sweet' and 'Bubble Gum' single announcement and stunning visuals

NewJeans steals the spotlight amid ADOR-HYBE dispute with 'How Sweet' and 'Bubble Gum' single announcement and stunning visuals

South Korean girl band NewJeans's 'Bubble Gum' music video is slated to premiere on April 27. 'How Sweet' is expected to release on May 24. The announcement comes amid a very public row between talent agency ADOR and music label HYBE.

April 26, 2024 / 18:58 IST
Announcement of NewJeans's new work came with a captivating set of new promotional photos.

Announcement of NewJeans's new work came with a captivating set of new promotional photos.


The entertainment industry is often a hotbed of creativity, drama, and unexpected twists, and the recent announcement from NewJeans is a testament to that. Amidst the ongoing legal dispute between the talent agency ADOR and the entertainment conglomerate HYBE, NewJeans, a rising star in the music scene, has managed to steal the spotlight with their latest single announcement. The group unveiled their upcoming singles, 'How Sweet' and 'Bubble Gum' accompanied by a series of stunning promotional photos that have set social media ablaze.

Kicking off the festivities is the vibrant and energetic 'Bubble Gum' music video, slated to premiere on April 27. The infectious beats and catchy melodies are sure to set the stage for an electrifying season
ahead. But the excitement doesn't stop there. Mark your calendars for May 24, when NewJeans will unveil their latest masterpiece, 'How Sweet'.


Against the backdrop of the ADOR-HYBE dispute, NewJeans' announcement comes as a refreshing distraction for fans eager to focus on music rather than legal battles. The timing of their reveal, strategically placed amidst the fervour of the industry, showcases the group's ability to navigate the turbulent waters of the entertainment world with finesse.

The promotional photos accompanying the announcement are nothing short of captivating. Each member of NewJeans exudes charisma and confidence, further igniting anticipation for the release of 'How Sweet' and 'Bubble Gum'. The sleek visuals and artistic direction speak volumes about the group's dedication to their craft and their commitment to delivering top-notch entertainment to their audience.

Despite the overshadowing legal feud between ADOR and HYBE, K-pop girl band NewJeans appears undeterred, choosing to let their music do the talking.

Entertainment desk -
first published: Apr 26, 2024 06:51 pm

Discover the latest Business News, Sensex, and Nifty updates. Obtain Personal Finance insights, tax queries, and expert opinions on Moneycontrol or download the Moneycontrol App to stay updated!

Advisory Alert: It has come to our attention that certain individuals are representing themselves as affiliates of Moneycontrol and soliciting funds on the false promise of assured returns on their investments. We wish to reiterate that Moneycontrol does not solicit funds from investors and neither does it promise any assured returns. In case you are approached by anyone making such claims, please write to us at grievanceofficer@nw18.com or call on 02268882347