TVS Motor says TVS HLX used by over 3.5 mn customers in international markets, launches new variant

TVS HLX150 F White

TVS Motor Company (TVSM), a prominent two- and three-wheeler maker, has on February 26 announced a significant milestone for its renowned TVS HLX line of two-wheelers. The company revealed that the TVS HLX series has surpassed 3.5 million customers in international markets, marking a decade of success since its introduction.

Initially launched in Africa a decade ago, the TVS HLX line has expanded its presence to encompass 50 countries across Latin America, Africa, and Asia. This expansion underscores the widespread popularity and acceptance of TVS HLX motorcycles among diverse global markets.

To commemorate this achievement and express gratitude to its loyal customer base, TVS Motor Company unveiled the TVS HLX 150F variant. This new offering boasts several enhancements, including the ecothrust engine renowned for its powerful yet efficient performance. Additionally, the TVS HLX 150F incorporates added safety features, superior suspension, and refreshed styling characterized by new graphics and vibrant colors.

TVS HLX- 150 F RED

The introduction of the TVS HLX 150F reinforces TVS Motor Company's commitment to delivering innovative and customer-centric products tailored to meet the evolving needs and preferences of riders worldwide. With its expanded product lineup and continued focus on quality and performance, TVS Motor Company remains dedicated to driving growth and excellence in the global automotive industry, said the company.

Rahul Nayak, Vice President, International Business, TVS Motor Company, said: “TVS HLX has become an article of faith, an everyday companion of 3.5 million customers. We launched it in 2013 and within six years, it had a million customers. In the next four years, including the tough period of the pandemic, it more than doubled its customer base. We couldn’t have been happier. We express our deepest gratitude to our customers, our business partners, employees and all the stakeholders for their confidence in TVSM’s engineering, its quality and service standards. We are celebrating the milestone by launching the TVS HLX 150F – a product that has been shaped by some very specific insights provided by our customers.”