Tata Motors reduces price of its popular SUVs Harrier, Safari, to give benefits up to Rs 1.4 lakh

Tata Safari Red Dark

On Tuesday, 9 July, Tata Motors announced that it will reduce the price of its popular SUVs as the automobile major celebrates a historic milestone with over 2 million SUVs on Indian roads.

The company will reduce the price as it has sold over 2 million SUVs. The wide SUV portfolio, including the Safari, Harrier, Nexon, Punch, and the iconic nameplates of the yesteryears – the Sierra and the Safari- have been instrumental in achieving this milestone. Each of these robust SUVs have been segment defining and together embody Tata Motors’ dedication to providing best-in-class safety, cutting-edge design, and advanced technologies, in line with customer expectations, making them the true ‘King of SUVs’.

Tata Motors announced that it has revised the starting prices of our flagship SUVs, the Harrier (Rs14.99 lakhs) and the Safari (Rs 15.49) and have extended benefits up to Rs 1.4 Lakhs on popular SUV variants.

The company in a statement said," With regards to electric vehicles, never before seen benefits on the Nexon.ev (up to 1.3 Lakhs), have made it the most accessible it has ever been. Complementing the same, the Punch.ev too is being offered with a benefit of up to ₹30,000. Furthermore, the 7 in 7 celebration of the 7 Lakh Nexons on the road continues on popular demand.”

From launching the first SUV in India – The Tata Sierra in 1991, to showcasing India’s first ever compact SUV concept - the Nexon at the 2014 Auto Expo, to introducing an all new category of a sub-compact SUV with the Punch, while also having the largest portfolio of 5 star rated B-NCAP and G-NCAP SUVs – Tata Motors with its forever pioneering spirit has defined the SUV category in the country.

Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., “Our ability to understand the SUV segment and provide the right product for every customer need, helps us immensely to maintain consistency and dominant leadership in the segment. Supported by our multi powertrain strategy, our approach is to provide Indian consumers with world class SUVs that are robust, safe and technologically advanced. The achievement of the 2 million SUV sales mark is a testament to this approach and sets the pace for the future growth of the SUV category.”

Meanwhile, Tata Motors on Monday reported a 2 per cent rise in total global sales to 3,29,847 units in the June quarter. The company had sold 3,22,159 units in the April-June quarter of FY24.

Global wholesales of passenger vehicles were lower by 1 per cent year-on-year at 1,38,682 units in the first quarter as against a year ago, Tata Motors said in a statement.