In Pics: A look at how South Indian cinema is giving Bollywood a run for its money
South Indian cinema has seen a remarkable rise over the past couple of years, and is giving Bollywood a run for its money.
March 25, 2023 / 16:01 IST
The song ‘Naatu Naatu’ from the hit Telugu film RRR made history by becoming the first Indian film song to win an Oscar and a Golden Globe.
For a long time, Bollywood has been the most visible part of the Indian film industry, but that hegemony is now waning.
South Indian cinema has stolen a march over Bollywood when it comes to box office numbers.
South Indian film industry accounts for six of the top 10 highest-grossing movies of 2022.
For the very first time, two South Indian stars have made it to the list of India’s 25 most-valued celebrities.
The cumulative brand value of the 25 most-valued celebrities in India is $1.6 billion.
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