Fitbit and Apple are no longer the largest suppliers of wearable technology in the world. The Chinese tech giant Xiaomi has toppled them in the second quarter of 2017.
According to a report by research firm Strategy Analytics, Xiaomi captured 17 percent of market share and became the world’s largest wearables vendor for the first time ever.
Xiaomi shipped 3.7 million wearables worldwide in Q2 of 2017. This is 23 percent more from the same quarter in 2016. Xiaomi had shipped three million wearables last year.
“Xiaomi’s Mi Band fitness trackers are wildly popular in China, due to their highly competitive pricing and rich features such as heart-rate monitors, step-counters and calendar alerts,” Neil Mawston, Executive Director at Strategy Analytics said.
Fitbit, on the other hand, captured 16 percent market share worldwide, almost half of the second quarter last year. “Fitbit is at risk of being trapped in a pincer movement between the low-end fitness bands sold by Xiaomi and the fitness-led, high-end smartwatches sold by Apple,” added Waltzer.
US tech giant Apple’s supply grew 56 percent yearly to 2.8 million in Q2 2017 from 1.8 million in Q2 2016.
“Apple has for now lost its wearables leadership to Xiaomi, due to a lack of presence in the sizeable fitness band sub-category," said Cliff Raskind, Director at Strategy Analytics.
"However, the rumoured upcoming watch Series 3 launch with enhanced health tracking could prove to be a popular smartwatch model and enable Apple to reclaim the top wearables spot later this year,” he added.
Discover the latest Business News, Sensex, and Nifty updates. Obtain Personal Finance insights, tax queries, and expert opinions on Moneycontrol or download the Moneycontrol App to stay updated!