OnePlus 4K smart TV could launch soon, may not be an OLED

It is no surprise that OnePlus is working on a smart TV. Earlier this year, company CEO, Pete Lau, confirmed that the company would be working on a smart TV instead of a folding smartphone. However, the company or executives haven't provided any timeline for the launch of smart TV.

But according to the latest rumours courtesy of a series of tweets from renowned tipster Ishan Agrawal, we could see the OnePlus TV soon.

Have some good news for you all: The OnePlus TV is not very far away, at least according to one source. The launch might be soon, so stay tuned. I have very high expectations from it, what about you? #OnePlus#OnePlusTV href="https://t.co/qzCJnfozi4">pic.twitter.com/qzCJnfozi4

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— Ishan Agarwal (@ishanagarwal24) 21 June 2019

Chinese brands have made the under Rs 50K Smart TV market highly competitive, forcing brands like Samsung and LG to bring more budget 4K TV options. And, the same strategy seems to have trickled down into the OLED and QLED markets in the United States.

In India, TCL has a 65-inch Certified Android QLED TV that costs Rs 1,09,990. While that may seem like a steep price, it’s worth noting that before Samsung launched its affordable Series 7 line up, most of their 4K LED smart TVs were priced between Rs 70,000 and 1,00,000; and those TVs maxed out at 55 inches.

Speaking to students at the European Design Institute in Milan, Italy, earlier this year, Lau confirmed that the TV OnePlus launches would act as a hub for all smart devices. Considering that the competition in the TV market has heated-up, the OnePlus TV will have to deliver on its promise of innovation if it is to succeed.