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Last Updated : Jun 25, 2019 09:28 AM IST | Source: Moneycontrol.com

OnePlus 4K smart TV could launch soon, may not be an OLED

The OnePlus smart TV was confirmed by Pete Lau earlier this year.

Carlsen Martin

It is no surprise that OnePlus is working on a smart TV. Earlier this year, company CEO, Pete Lau, confirmed that the company would be working on a smart TV instead of a folding smartphone. However, the company or executives haven't provided any timeline for the launch of smart TV.

But according to the latest rumours courtesy of a series of tweets from renowned tipster Ishan Agrawal, we could see the OnePlus TV soon.

Agarwal also believes that the upcoming OnePlus TV will not be an OLED, but rather a regular 4K UHD smart TV. While it’s still early days to assume anything, the type of TV we get might very well depend on the number of TVs released and what the competition is doing at the time.

Chinese brands have made the under Rs 50K Smart TV market highly competitive, forcing brands like Samsung and LG to bring more budget 4K TV options. And, the same strategy seems to have trickled down into the OLED and QLED markets in the United States.

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In India, TCL has a 65-inch Certified Android QLED TV that costs Rs 1,09,990. While that may seem like a steep price, it’s worth noting that before Samsung launched its affordable Series 7 line up, most of their 4K LED smart TVs were priced between Rs 70,000 and 1,00,000; and those TVs maxed out at 55 inches.

Speaking to students at the European Design Institute in Milan, Italy, earlier this year, Lau confirmed that the TV OnePlus launches would act as a hub for all smart devices. Considering that the competition in the TV market has heated-up, the OnePlus TV will have to deliver on its promise of innovation if it is to succeed.
First Published on Jun 25, 2019 09:28 am
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