Netizens hail Fevicol ad as clear winner of Ronaldo's Coca-Cola controversy

Fevicol's take on Cristiano Ronald- Coca-Cola controversy. Source: Twitter.

Celebrity endorsement is nothing new when it comes to influencing the things we buy, the food we eat, and the cars we drive among other lifestyle choices. So, it is not surprising when such an influence is seen on stock markets.

An example of this was seen recently when Portuguese football star Cristiano Ronaldo removed two bottles of Coca-Cola kept in front of him for promotion during a press conference ahead of his team’s Euro 2020 match. He then raised a bottle of water, encouraging people to drink water instead. He was heard saying ‘Agua!’, 'water' in Portuguese.

Following this move, media reports suggested a negative impact as Coca-Cola’s stock price dropped 1.6 percent with the company losing $4 billion.

While this was the opposite of celebrity endorsements, Ronaldo's Coca-Cola controversy gave way for companies to channel their creativity with brands including Fevicol, Amul, Bisleri, Parle, and even Upstox hopping on the bandwagon.

However, it seemed like Fevicol was the clear winner among netizens who hailed it as the 'creative best.' In its ad, Fevicol, a manufacturer of adhesives bragged about the unmatched quality of its product saying "Na bottle hategi, na valuation ghatega (Neither the bottles will move nor will the valuation drop)."

Haye ni mera Coka Coka Coka Coka Coka#Euro2020 #Ronaldo #MazbootJod #FevicolKaJod pic.twitter.com/lv6YWrgfxB

Related stories

• 
  Moneycontrol Pro Panorama | An advent calendar for markets
• 
  Expect stronger consumption growth from Q3 onwards, 2026 outlook promising, says Mirae Asset MF CIO ...
• 
  Thematic schemes are booming, performance is not

— Fevicol (@StuckByFevicol) June 17, 2021

While other brands like Amul, Upstox, Parle, and Bisleri hopped on the trend, they failed to gain the kind of traction that Pidilite's Fevicol generated.

Take a look:

#Amul Topical: About beverages and football... pic.twitter.com/CNrNRY5KFV

Story continues below Advertisement

Remove Ad

— Amul.coop (@Amul_Coop) June 17, 2021

Be smart like the G.O.A.T. - quench your thirst with the right choice.

Stock Markets are subject to Ronaldo's risks, place your brand carefully. #CocaCola #CristianoRonaldo

— Upstox (@upstox) June 16, 2021

Be smart like the G.O.A.T. - quench your thirst with the right choice.

Parle's Rol-a-Cola ad

Be smart like the G.O.A.T. - quench your thirst with the right choice.

While the reasons for both the players to remove sponsored products would be different, it once again proved the power celebrities hold to influence the stock markets.