Ashneer Grover, who had in 2022 announced his new startup Third Unicorn but given up little details about it since, finally opened up about it on Tuesday with a call for hiring and an invitation for investors. Among the perks that the former Shark Tank India judge is offering his employees are Mercedes cars if they complete five years in the company.
"Let's get some work done in 2023!" Grover wrote on LinkedIn. "We at Third Unicorn have been quietly and peacefully building a market shaking business. Bootstrapped. Without limelight. And we are doing things differently. Very differently."
Sharing a slideshow on the new start-up, Ashneer Grover offered a sneak peek on how the company is being built without revealing that the Third Unicorn is actually building.
"So if you want to be part of the next TODU - FODU thing, here's a sneak peek on HOW we are building! WHAT we are building remains the billion dollar question!" he added.
Grover claimed Third Unicorn will not be funded by venture capitalists. "We use only desi/self-earned capital," the company stated adding that the team would have only 50 members.
The start-up has also promised to reward employees with a Mercedes car should they complete five years of employment.
Read more: After BharatPe and Grofers, Ashneer Grover says time for ‘third unicorn’
Grover had announced the birth of Third Unicorn on his 40th birthday on June last year after his controversial exit from BharatPe in which he was a co-founder.
“Today I turn 40,” Grover wrote in his birthday post this morning. “Some will say I’ve lived a full life and experienced more things than most. Created value for generations. For me it’s still unfinished business. Time to disrupt another sector. It’s time for the Third Unicorn,” he had tweeted without revealing much about the start-up.
Read more: BharatPe row: Delhi High Court asks Ashneer Grover to ‘maintain decorum’ on social media