BTS’ Jin all set for Milan Fashion Week with purple ribbon welcome, ARMY credits V for idea

BTS’ Jin

September might be winding down, but Milan Fashion Week is just heating up, and BTS star Jin has landed right in the middle of it. The Gucci ambassador arrived in Italy this week, greeted by cheering fans who, instead of the usual chaos, lined up in an orderly fashion with purple ribbons.

The Purple Ribbon Project, revived at V’s request during a livestream earlier this year, was in full swing. It wasn’t just a welcome, it was a message — safety and respect come first. Jin, clearly moved, waved and smiled as he walked past, his calm demeanor setting the tone for the night.

seokjin has arrived in Milan, have fun my baby ❤️

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JIN AT MILAN FASHION WEEK#JinxGucci #Jin #MFW#Gucci @gucci pic.twitter.com/tzmSfm06Gx

— happy_seokjin •ᴗ• || RUNSEOKJIN_EP.TOUR 🎸🩵 (@Seokjinl2O4) September 22, 2025

BTS ARMY brings back Purple Ribbon Project

For those who’ve followed BTS closely, the purple ribbon isn’t new. It was first introduced by ARMY in 2018 to avoid dangerous stampedes during the group’s appearances. The system is simple: fans hold purple ribbons to form a barrier, giving the artists space while still showing support.

JIN has arrived in Italy now#BTS #JIN #MILAN #ITALY #GUCCI pic.twitter.com/OkAK8iWUgX

— yoonmin (@miss_jennie122) September 21, 2025

At Milan’s airport, Jin’s bodyguards worked smoothly with the fans’ arrangement. No chaos, no pushing, just organized cheers. It was a different look from the usual airport frenzy, and one that many are now hoping becomes the norm.

Jin’s surprise trip sparks excitement

While there was no official announcement beforehand, speculation quickly spread that Jin would attend Gucci’s upcoming show. His surprise departure from Incheon International Airport on September 21 had already hinted at something brewing.

Fans online celebrated not just his Milan arrival but also the way ARMY handled it. “This is how it should always be,” one fan wrote on X. Another pointed out that Jin must have felt “respected, safe, and loved all at once.”

It seems V’s words struck a chord with fans, and now Jin has reaped the benefits. With Fashion Week in full swing, the eldest BTS member is once again making headlines — and this time, for all the right reasons.

Also read: BTS Suga returns to Instagram after 2 years: Yoongi’s first post since DUI case and Military discharge leaves ARMYs emotional

FAQs1. What is the Purple Ribbon Project in BTS fandom?
It’s a fan-initiated effort using purple ribbons to create safe barriers for BTS members during public appearances.

2. Why did Jin travel to Milan?
He’s attending Gucci’s event at Milan Fashion Week.

3. Who suggested bringing back the Purple Ribbon Project?
BTS member V (Taehyung) mentioned it in a livestream earlier this year.