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Facebook launches Bulletin to rival Substack: Here is how it works

Facebook has stressed that "anyone who partners with us will have complete editorial independence".

June 30, 2021 / 01:36 PM IST
Facebook has stressed that

Facebook has stressed that "anyone who partners with us will have complete editorial independence".

Facebook, on June 29, launched its newsletter product Bulletin, a standalone platform for free and paid articles and podcasts that will aim to rival Substack. The tech giant said that Bulletin will include support focused on content creation, monetisation and audience growth.

"Through Bulletin, we want to support these creators, and unify our existing tools with something that could more directly support great writing and audio content — from podcasts to Live Audio Rooms — all in one place," Facebook said in a statement.

The company has also stressed that "anyone who partners with us will have complete editorial independence".

Facebook said it would not take a cut of Bulletin creators' revenue at launch and that creators can choose their own subscription prices.