Tata Motors or Mahindra - Guess who is leading the electric vehicles market?

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26 Aug, 2025 12:21

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With the government's push towards electric vehicles through its Energy Efficiency Services (EESL) company, two Indian auto majors Tata Motors and Mahindra & Mahindra have tried hard to win more contracts.

But it seems like Tata Motors has the edge over utility vehicle specialist Mahindra & Mahindra (M&M), as the former has bagged the biggest order to supply electric vehicles to EESL.

The state enterprise has been tasked to procure and supply electric vehicles for government offices.

Mahindra will be supplying 4,800 units of the battery powered variant of the Verito sedan to EESL, in addition to the 150 units already supplied, said a top executive of the Mumbai-based company.

Tata Motors, on the other hand has bagged the contract to supply 5,050 electric cars. Although Tata Motors secured a bigger pie of the contract, the company would be drawing a lower revenue as compared to M&M.

The order is part of the initial 10,000 units sought by EESL in 2017. At present, the government has placed the highest order for EVs.

Speaking to Moneycontrol at a recent media event, Pawan Goenka, Managing Director at M&M said, "We have bagged the order to supply 4,800 units of the e-Verito under the Phase-I of the EESL order. We can deliver 500 units per month of the car and will complete the process by next year."

With each e-Verito costing Rs 13.5 lakh (including the annual maintenance contract), the total value of the 4,950 EESL order for M&M is Rs 668 crore. This is much higher than the order value of Tata Motors.

The electric variant of Tata Motors' Tigor sedan has been priced at Rs 11.2 lakh (including the annual maintenance contract). Thus the total value of the contract for Tata Motors for 5,050 e-Tigors is Rs 566 crore.

"Tata Motors has been closely working with EESL to align our supplies to their requirement," a spokesperson of the company said.

Tata Motors is yet to frame its plans to launch the electric Tiago and electric Tigor for the retail buyer, even as the company is ready with both products. It has held back the commercial launch of the models over inadequate facilities and charging stations.

"We can launch the (electric) Tiago and Tigor tomorrow but where will the buyer charge his vehicle. There should not be a situation where the car owner is stuck in the middle of a jam with a depleting energy in the batteries," said a top executive of Tata Motors.

Meanwhile, M&M will be ramping up its presence in the electric car market with two new committed launches in 2019 and 2020. An electric variant of the compact sports utility vehicle KUV 100 will hit the road in the middle of next year while a battery-powered version of the XUV300 will hit showrooms before the end of the first half of 2020.

M&M's heightened activity in the electric vehicle space comes on the back of lukewarm demand for electric cars this financial year. According to the Society of Indian Automobile Manufacturers (SIAM) Mahindra Electric Mobility witnessed a 37 percent decline in sales of electric cars at 330 units between April-November as against 530 units sold during the same period last year.