Circuit House was co-founded by Raghu Reddy, former Chief Business Officer at Xiaomi India and Kailash Sankaranarayanan, formerly with Flipkart. The Makers of Lumio brand of televisions told Moneycontrol that the startup is focusing on the premium segment, which continues to expand as consumers upgrade from smaller, non-smart TVs to larger, high-end models.
Industry watchers said that several other smaller brands, currently grappling with market challenges stemming from a slowdown in demand and increasing margin pressure, are also contemplating price hikes to avoid losses. They may take a decision by next month.
JVC’s partner SPPL is known for licensing agreements with global brands such as Thomson, Kodak, Blaupunkt and Westinghouse. A Rs 1,000-crore company, Noida-based SPPL will support the venture through its Hapur unit
E6N, the 55-inch UHD 4K Google TV from Hisense, has been launched for an introductory price of Rs 39,999. At that price, let’s find out if the smart TV is able to check all the right boxes.
The executive noted that the audio market is only getting competitive in the True Wireless Stereo space, which domestic brands currently dominate with their affordable products in the sub-Rs 3,000 category.
The Korean company launched its ultra-premium Neo QLED 8K, Neo QLED 4K, and OLED TVs powered by artificial intelligence on April 17
Analysts and industry executives cautioned that prices of open cells will continue to rise, pushing up average TV prices, and potentially impacting demand. Open cells are one of the main components in television sets and account for 60-65 percent of the manufacturing cost.
The TV combines transparent OLED panels with wireless audio and video transmission technology.