According to Mother Dairy, nearly all of its offerings now fall in the zero-tax bracket or the minimal 5% slab.
Nandini has retained its fourth position, standing alongside leading brands such as Amul (#1), Mother Dairy (#2), Britannia (#3) and Dabur (#5)
“This price revision has been necessitated to address the significant increase in procurement costs, which have gone up by Rs 4-5 per litre over the past few months," the Mother Dairy official said.
The increase in prices of all variants of milk is effective from Monday (June 3) in Delhi-NCR as well as other markets where it has a presence.
Mother Dairy plans Rs 650 crore investment for two new processing plants, catering to milk, fruits, and vegetables, amid growing consumer demand.
Local vendors are selling onions at Rs 80 per kg. Mother Dairy was selling onions at Rs 54-56 per kg on Wednesday and now the rates have touched Rs 67 per kg.
The reduction in the MRP is in line with fall in prices of edible oils in the global market, the company said.
Mother Dairy is a wholly owned subsidiary of National Dairy Development Board (NDDB) and was commissioned in 1974 as part of Operation Flood.
The reduction comes following the food ministry's direction to edible oil industry body SEA regarding the need for downward revision of the MRP of cooking oils.
Investors need to watch for growth in value-added products, given that higher profitability is likely to come from that category
Mother Dairy, one of the leading sellers of milk, dairy beverage products and Ice creams, said it is already "witnessing a surge in demand" with rising temperature and expects the trend to continue in the coming days.
Rates were raised by Rs 2 per litre for all variants in March and August as well.
The availability of butter across the country was impacted by a fall in milk supply, along with exponential demand, starting in the peak July-October season.
This is the fourth round of hike in milk prices this year by Mother Dairy, one of the leading milk suppliers in Delhi-NCR.
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Managing Director Manish Bandlish says some of the proposed plants will produce processed food items for the Safal brand and others will focus on milk and milk products. Company also looking at strengthening presence in Uttar Pradesh, Bihar and Maharashtra.
Full-cream milk price has been revised to Rs 63 per litre from Rs 61 per litre, while cow milk will be available at Rs 55 per litre against Rs 53 per litre now.
The turnover of Mother Dairy, which also sells edible oils and fruits & vegetables, stood at Rs 12,500 crore in last fiscal year.
Because of this scheme in Karnataka, not only did the state's farmers end up earning Rs 6 extra for per litre of milk, but consumers in Bengaluru also ended up paying Rs 14 per litre less for toned milk than those in other metropolitan cities.
In March, Mother Dairy increased milk prices by Rs 2 per litre in the Delhi-NCR (National Capital Region).
Mother Dairy, which is one of the leading milk suppliers in Delhi-NCR, sells edible oils under the Dhara brand.
Cooking oil prices are set to come down with brands slashing the maximum retail prices of sunflower, soybean, mustard, and palm oil. The price cuts come from international prices cooling a bit and on the back of government interventions to ease domestic prices.
Companies offering frozen desserts had to grapple with tepid sales during the last two summers as COVID-19-related restrictions affected demand.
Mother Dairy had last revised its liquid milk prices on July 11, 2021.
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