JioMart is an online selling channel (format) of Reliance Retail Limited. Reliance Industries on May 23, 2020 expanded its JioMart service to customers across metro cities, after successfully conducting a pilot service across Navi Mumbai, Thane and Kalyan. JioMart is an Indian e-commerce company, headquartered in Navi Mumbai which started as a joint venture between Reliance Retail and Jio Platforms. JioMart initially focused on online groceries sales before expanding into other product categories such as fashion, home essentials, and lifestyle products. The platform was soft-launched in December 2019. A pilot was initially launched in select areas of Navi Mumbai, Thane and Kalyan in April 2020. In May 2020, JioMart was fully launched in 200 cities and towns across India. Within only a few days of its launch, the JioMart app surpassed one million downloads. In October 2020, JioMart signed an agreement with Infibeam Avenues. Under this deal, Jio will use Infibeam's solutions to power its e-commerce and digital payments services. Orders can be placed through the JioMart app available on Android and iOS. Users can also place an order on JioMart’s WhatsApp number 7000370003. It sends a link to the customer on WhatsApp that allows the user to pick the items and the order is then shared with the nearest mom-and-pop store. The kirana store alerts the customer when the order is ready. The customer goes to the store, pays and picks up the order. Some of the key features of JioMart are free home delivery, no minimum order value, express delivery, no questions asked return policy and more. More
The price gap between the slotted and quick commerce players have reduced significantly when compared to 2023, noted the brokerage's analysts.
DMart’s reported strong operating performance growth in FY24 with rise in volumes, scale up of stores opened over the past couple of years, and new store additions.
Apart from Flipkart, Amazon, Tata Neu is new and young so it will hopefully scale, Menon said.
The service will deliver groceries in 7-8 cities to start with, and then gradually scale up to cover over 1,000 cities, according to a Times of India report.
JioMart utsav campaign brings back Dhoni's inference on providing the nation with several occasions to celebrate
The company in its press release said it aims to support the local weaving and craft communities, and the initiative is in line with its mission to enable local weavers and artisans to promote "Made in India" goods to consumers.
The 'Bestival Sale' offers the best of the exclusive offers and deals, bank tie-ups and special discounts on Diwali essentials and general merchandise, apparel, beauty products, and electronic exclusively available online through JioMart and at the local SMART Stores
Limited period 'flash deals' will also be offered every three hours on the app where exclusive deals will be available on consumer durables and electronic gadgets such as laptops, smartwatches and smartphones.
Isha Ambani, while speaking at Reliance Industries' annual general meeting, explained the easy process to order from JioMart on WhatsApp.
The retail major has taken several initiatives over the past year to push sales from e-commerce, right from introducing JioMart to the recent move of acquiring JustDial.
During the past one year, JioMart witnessed a threefold growth in kirana orders and a twofold growth in order frequency.
RIL has been building up omnichannel play with JioMart, which coupled with Future Group’s offline muscle, could build a formidable opponent for incumbents in the e-commerce segment.
The fresh infusion is expected to provide more arsenal to Amazon in India to compete more aggressively against rivals like Walmart-owned Flipkart and Mukesh Ambani's JioMart.
The move to integrate JioMart with WhatsApp will allow hundreds of millions of users to order products from Reliance without having to leave the app, Mint said, citing two officials aware of the development.
Reliance Retail will, however, continue sale of perishable goods from its stores for products such as fruits and vegetables or products with low shelf life.
Reliance Industries has acquired a 60 percent stake in the online pharmacy for Rs 620 crore. The deal values Netmeds at around Rs 1,000 crore.
The bouquet of JioMart products now includes a wide range of personal care products, home and kitchen care products, puja needs, shoe care, baby care products, branded foods etc
Some industry watchers equate Reliance's digital plans - which extend from online shopping and cloud computing to telecom and digital payments - to China's Alibaba and Tencent, companies Reliance itself calls 'global peers'.
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During the pilot project across Navi Mumbai, Thane, and Kalyan, Jiomart went live last month with a WhatsApp business account.
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JioMart is a blend of digital and neigbourhood physical retail that makes it easy for customers to place orders and encourages stores to get empanelled with Reliance Retail.
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