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Tata Neu to unveil improved app after clocking over one million sign-ups and downloads within days of launch

Tata Neu is a key part of the 154-year-old Tata Group's plan to take on established giants such as Amazon, Walmart's Flipkart, and Jio Platforms.

April 14, 2022 / 04:38 PM IST
Tata chief N Chandrasekaran formally took over as the chairman of Tata Digital on April 13.

Tata chief N Chandrasekaran formally took over as the chairman of Tata Digital on April 13.

Tata Group's ambitious super app Tata Neu has seen over one million sign-ups, people familiar with the matter told Moneycontrol.

Sources say that the app, which debuted with much fanfare on April 7, has also clocked more than a million downloads within 24-48 hours of the launch. Tata Neu's app listing on Google Play currently reflects that the app has crossed one million total installs mark.

Tata Neu is greatly benefiting from the marketing boost it is receiving from the ongoing Tata IPL 2022 tournament, for which it has secured the title sponsor rights.

Tata Neu app launch Live Updates: Tata Group's chairman N Chandrasekaran addresses media