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Tata Group Chairman N Chandrasekaran on April 14 launched the new improved Tata Neu app.
Within a week of its launch, Tata Group's ambitious super app Tata Neu has seen over one million sign-ups.
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The app, which debuted with much fanfare on April 7, has also clocked more than a million downloads within 24-48 hours of the launch. Its listing on Google Play currently reflects that the app has crossed one million total installs mark.
Tata also shared the Neu launch invite on social media:
However, OTP problems and login issues marred the experience and several users took to Twitter to highlight the same on the day of launch.
According to the firm, the app will allow users to access a range of services from the company-owned brands including Air Asia, BigBasket, Croma, IHCL, Qmin, Starbucks, Tata 1Mg, Tata CLiQ, Tata Play, and Westside.
The aim of Tata's new app is to take on Amazon and Jio Platforms amid the rapid growth in the consumer digital economy space in the country.
Tata Sons chairman N Chandrasekaran recently said that the Tata Group is focussed on transforming businesses for the digital world, and in the consumer context, bringing them together into a unified platform that offers an omnichannel experience.
The app is available on Android, iOS and Tata Digital website. Tata Group's other airline brands Vistara and Air India, luxury products firm Titan, jewellery firm Tanishq, and automobile manufacturer Tata Motors will also be soon available on the app.
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App's evolution will be customer-driven, not contracts, says N Chandrasekaran
N Chandrasekaran said, "We will go beyond Tata offerings and the evolution of the Tata Neu app will be customer-driven, it will be determined by the consumers and the contracts."
Addressing the media, a Tata Group official said, "We are committed to build a world-class consumer app. Towards that, we will make whatever investments we have to do, says Tata official."
Our aim is to become a profitable business, Tata Group official says.
Addressing the media, a Tata Group official said, "Our aim is to become a profitable business, driving growth and simplifying the lives of the consumers."
During pilot launch, 54% of transactions used Neucoins as loyalty programme, Tata Group official
Addressing the media, a Tata Group official said, "During our pilot launch, 54% of transactions that happened used Neucoins as a loyalty programme. The hypothesis that we used to built the app on, was that Neupass will be the core asset and the hook that will draw customers, was fairly proven during the pilot."
Adding more, he said, "You will see us launch new product categories over next 1-2 years."
Neu app took two years to build, says N Chandrasekaran
Adding more, he said, "Any consumer platform has be built with inputs with consumer. We are looking forward to feedback and criticism."
Neu Pass will continue to get enhanced features, says N Chandrasekaran
Speaking on the Neu Pass, N Chandrasekaran said, "We are working on number of categories and innovation and tech innovation which includes AI driven personal assistant for the consumer."
Had around 2.2 million downloads in last 4 days, says company official
While commenting on the initial glitches, the firm official said, "We had unprecedented demands, glitches were there only for the first 3 hours on first day launch. Constantly updating the app, its and ongoing journey. We are extremely passionate about this, and you will see significant improvements going ahead."
New platform leverages digital access and tech innovation, says N Chandrasekaran
Will keep fine-tuning our offerings in theNeuapp to benefitconsumers, says N Chandrasekaran
Today, there is no solution developed with the Indian consumer in mind, says N Chandrasekaran
Adding more he said, "With Tata Neu, we have brought everything under one platform."
Tata Digital seeks to be a trusted partner, says N Chandrasekaran
Tata Group's chairman N Chandrasekaran begins addressing media.
