Desi Core aesthetics: How to style the new trend right, what to keep in mind

How to channel the Desi Core aesthetic. (Image: Freepik)

In a world where fashion often shifts towards minimalism or maximalism, a bold, vibrant movement is reshaping the fashion landscape—Desi Core. Melding South Asian heritage with modern sensibilities, Desi Core isn’t just a style; it’s a celebration of culture, identity, and creativity. Whether in fashion or home decor, Desi Core redefines how we view tradition, offering a space where history, heritage, and personal expression coexist in delightful harmony.

What is the Desi Core aesthetic?

Desi Core is a dynamic aesthetic, where old-school South Asian culture seamlessly integrates with contemporary flair. According to Rashmi Chopra, founder & CEO of DigiCloset, it’s about “proudly repping your roots” through big prints, handmade fabrics, and silver accessories. From pairing a kurta with jeans to adorning your home with embroidered pillows, Desi Core is a nostalgic yet fresh approach to self-expression.

Similarly, Samiha Jha, director & founder of Sammyukk, describes it as “a bold expression of South Asian fashion identity,” blending traditional elements like phoolon wali prints and jhumkas with modern silhouettes.

At its core, Desi Core is more than just a trend—it’s a lifestyle. It is where “heritage meets modernity,” says Samiha, showcasing the craftsmanship of the past alongside contemporary twists like Gen Z pairing sarees with sneakers and millennials reworking mom’s dupattas. Desi Core is a mood—a fun, fierce, and unapologetic celebration of desi culture, punctuated by vibrant colors, intricate fabrics, and timeless accessories.

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Channeling the Desi Core aesthetic

To channel Desi Core, the key is balance. Rashmi suggests combining everyday staples with classic South Asian elements. “Pair a saree with a crop top or include a bandhani dupatta with a denim outfit,” she advises. Adding vintage accessories or handloom fabrics at home can bring the look into your personal space. The aim is to blend your heritage into your life in subtle, beautiful ways without feeling like you're donning a costume.

Samiha also emphasises the importance of innovation in styling. “Blend a traditional embroidered kurti with cargo trousers or a brocade blouse with flared denim for a statement dress,” she suggests. Don’t shy away from introducing traditional motifs like handblock printing or bandhej to modern silhouettes such as crop tops or wrap dresses. For a casual chic look, consider pairing a phulkari dupatta with a shirt dress or wearing a saree with bralette and sneakers for a stylish, contemporary spin.

How to style the Desi Core look

Desi Core styling thrives on contrast and creativity. Start with one statement piece—be it a bold dupatta, a hand-beaded pair of juttis, or a piece of silver jewellery—and build your outfit around it.

Rashmi recommends using layering and mixing prints, textures, and colors that wouldn’t normally go together. “That’s the point,” she says. Add a personal touch by upcycling vintage pieces—turn an old saree into a cool jacket or use a leftover dupatta as a scarf. Accessories like nose rings, silver jhumkas, and stacked bangles will instantly infuse any outfit with Desi Core flair.

For a home that embodies Desi Core, consider incorporating cane or wood furniture, brass accents, and handcrafted items reflecting local art movements. As Samiha states, “Rep your roots—loud, proud, and with a twist.” Desi Core is about making personal, authentic choices and finding ways to incorporate your heritage into your everyday life.

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What to keep in mind

Desi Core is more than just fashion—it’s an expression of culture and a respect for history. Both Rashmi and Samiha stress the importance of understanding the origins of the textiles, crafts, and motifs you choose to wear. Rashmi warns against turning Desi Core into a fleeting trend, emphasising that it’s about embracing cultural identity authentically. “Know the history behind the fabrics or motifs you wear,” she says.

Samiha echoes the sentiment, saying that Desi Core is about being true to yourself and comfortable in what you wear. “Comfort contributes the most,” she notes. Confidence radiates when you feel at ease in your clothes, so choose cuts, fabrics, and materials that feel good as well as look good. And above all, Desi Core is inclusive—there is no one way to wear it. As Samiha puts it, “Celebrate your home, your heritage, and your own remix.”