Suhana Khan joins Adidas as brand ambassador, reimagines superstar sneakers for Gen Z

Suhana Khan

Suhana Khan, rising star and daughter of Bollywood legend Shah Rukh Khan, has taken a major leap in her career by becoming the newest brand ambassador for Adidas. The young actress, who made her acting debut with The Archies, now steps into a prominent role in the global sportswear brand’s latest Adidas Originals campaign, spotlighting the iconic Superstar sneakers.

This collaboration signals a bold shift in Adidas India’s strategy, combining its rich legacy with a forward-thinking, Gen Z-centric approach.

Suhana’s inclusion aims to resonate with the next generation of trendsetters—those who value individuality, cultural identity, and fearless self-expression.

Her effortless blend of streetwear style and authenticity aligns perfectly with the ethos of the Superstar line, long known for its crossover appeal across sports, music, and fashion.

View this post on Instagram

A post shared by adidas India (@adidasindia)

Suhana expressed her excitement about joining the Adidas family, calling the partnership both personal and meaningful. “I’m super thrilled to be joining the iconic Adidas family,” she said. “Adidas has always stood for creativity, authenticity, and self-expression—values I truly resonate with. It’s exciting to represent a brand I’ve loved and worn for years.”

Also Read: Bajrangi Bhaijaan's Harshaali Malhotra's Best Ethnic looks

Neelendra Singh, General Manager of Adidas India, highlighted the cultural significance of this collaboration. “We believe in the power of cultural creators,” he said. “Suhana brings fresh energy and expressive style to our classics like the Superstar, helping us connect with the next generation while staying true to our legacy.”

The Superstar sneakers, first launched in 1969, have become a timeless symbol of cool—worn by everyone from basketball players to hip-hop legends. With Suhana now at the helm of its new campaign, Adidas is reinforcing the sneaker’s relevance for a new era of consumers.