R Madhavan stays true to his personality, rejects huge offer of endorsing paan masala brand

It just seems of late that R Madhavan has the Midas touch, which is turning every project he takes on into a box office gold. But his popularity isn’t limited to box office, his back-to-back successes have also made him a highly desirable figure in the world of endorsements. Recently, the actor was offered huge amount of money to become brand ambassador of a paan masala brand. However, Madhavan rejected the offer, staying true to his personality and keeping in mind his responsibility towards the audiences.

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According to sources, a big paan masala company is looking to cast a domestic face to increase reach of their brand. With Madhavan rejecting the offer, the brand is still on the look out for a new face. Previously, several celebrities such as Shah Rukh Khan, Akshay Kumar, Mahesh Babu and Ajay Devgn among others endorsed pan masala brands and were highly criticised by their respective audiences. With Madhavan rejecting the offer, he has proven how he is making sure to associate himself with brands he believes in.

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On the work front, Madhavan kick-started 2024 with 'Shaitaan', which received immense love. Now, he is gearing up for several upcoming releases, including 'Dhurandhar', 'De De Pyaar De 2' and 'Shankaran' among others. In Tamil, he has ‘Test’ and ‘Adhirshtasaali’ to his credit. The actor is currently shooting for a project titled ‘Bridge’ in London.