Citadel: Honey Bunny becomes Prime Video’s most watched series globally in the weekend after release

Citadel: Honey Bunny

Citadel: Honey Bunny, a spy series set in the Citadel universe, became the most-watched series on Prime Video globally during its launch weekend. Directed by Raj & DK and starring Varun Dhawan and Samantha, it captivated audiences in over 200 countries.

The series ranked in the Top 10 across nearly 150 countries, including major markets like the US, UK, and India. It also secured the #1 spot in over 30 countries, highlighting the growing appeal of non-English language content worldwide.

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Expressing their excitement, directors Raj and Dk said, "“It has been a very enriching experience on a challenging project that gave us the unique opportunity to collaborate with some of the biggest names in global entertainment and build on a larger connected world of spies which goes beyond the conventional storytelling formats. We have enjoyed weaving in easter eggs and nostalgic throwbacks to 90s’ cinema into the world of Honey Bunny. And we are thrilled at the amazing response both from our home turf and from around the world!”

The first season of Citadel, starring Richard Madden and Priyanka Chopra Jonas, received widespread acclaim upon its 2023 debut. Produced by the Russo Brothers' AGBO, the series delves into the espionage world of Citadel and its rival, Manticore. Each regional series within the Citadel universe features local talent and cultural nuances, creating unique, stylized narratives tailored to different audiences.

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Angela Russo-Otstot, Executive Producer and Chief Creative Officer, AGBO stated, "“We continue to be immensely proud of our global partners on Citadel and the success of each installment in the series. DK and Raj’s Citadel: Honey Bunny is a truly fun, propulsive, and subversive spy show. Writer Sita Menon has crafted outstanding scripts that our talented leads, Samantha and Varun Dhawan, bring to life through shining performances."

Citadel: Honey Bunny, starring Varun Dhawan and Samantha, premiered on November 7, 2024, on Amazon Prime Video. The series follows stuntman Bunny recruiting actress Honey for a high-stakes mission filled with action, espionage, and betrayal. This follows Citadel: Diana, the Italian Original. Meanwhile, Season Two of Citadel, featuring the original cast, is currently being directed by Joe Russo.