'I love you Rasna," says Twitter after Areez Pirojshaw Khambatta's death

Rasna is now the world's largest soft drink concentrate manufacturer and is sold in over 53 countries.

Many users recollected enjoying Rasna during their summer holidays. Rasna still enjoys a high recall and the brand's "I love you Rasna" campaign is still fresh in the minds of people who grew up in the 80s and 90s.

“Thank you Mr Khambatta for making the summer days of our childhood special. RIP legend,” another user, Saurabh, tweeted.

Thank you Mr. Khambatta for making the summer days of our childhood special !!! RIP legend #Rasna #RIPLEGEND pic.twitter.com/V1lYQE6Uo9

— (@saurabhd0605) November 21, 2022

“Summer holidays, when the cousins would come over and the parents were asleep in the afternoon, we would run and get those Rs. 5 small Rasna packet and quietly sneak in the kitchen to make some. Good days,” another person tweeted.

Summer holidays, when the cousins would come over and the parents were asleep in the afternoon, we would run and get those 5 rs small rasna packet and quietly sneak in the kitchen to make some. Good days :)

— (@bulybuly_simsim) November 22, 2022

Eeshitwa Singh Rawat, another user, recalled his grandmother making Rasna for him when he returned home after playing.

“First I drank it in the 99 and early 2000 , coming from school watching shaktimaan and drinking Rasna (substitute of cold drinks) was one of the best childhood memories. Love you Rasna," another user tweeted.

First I drank it in the 99 and early 2000, coming from school watching shaktimaan and drinking Rasna (substitute of cold drinks) was one of the best childhood memories. Love you Rasna

— ANURAG SINGH (@AANURAG18) November 22, 2022

Rest in peace ...every b'day party was with rasana and that was childhood greed to attend the same.

— Rounak Gajjar (@rounakgajjar) November 22, 2022

Areez Pirojshaw Khambatta was also the former chairman of WAPIZ (World Alliance of Parsi Irani Zarthostis) and past president of Ahmedabad Parsi Panchayat, vice president of the Federation of Parsi Zoroastrian Anjumans of India.