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  • Rasna acquires Jumpin from Hershey's to expand into ready-to-drink category

    Independent agencies have valued the brand at Rs 350 crore

  • Rasna eyes 30% growth with bets on Q-comm, exports; to invest Rs 50 crore on new plant

    Rasna eyes 30% growth with bets on Q-comm, exports; to invest Rs 50 crore on new plant

    The company is investing around Rs 45-50 crore on a new plant in Patna for manufacturing Litchi concentrates

  • Insolvency proceedings: Gujarat High Court stays NCLT order against Rasna

    Insolvency proceedings: Gujarat High Court stays NCLT order against Rasna

    Rasna admitted that they had availed transportation services from the transporter but stated that there were pre-existing disputes between the parties.

  • Areez Pirojshaw Khambatta: the flavorist who gave India love in a packet of Rasna

    Areez Pirojshaw Khambatta: the flavorist who gave India love in a packet of Rasna

    The lasting legacy of the man who drove Rasna’s initial success will be that of a little girl offering a glass of the beverage to her toy elephant and then gulping it down herself.

  • 'I love you Rasna," says Twitter after Areez Pirojshaw Khambatta's death

    'I love you Rasna," says Twitter after Areez Pirojshaw Khambatta's death

    The death of Areez Pirojshaw Khambatta, the founder of Rasna, brought a flood of memories for a section of people who took to Twitter to pay their tribute to Khambatta.

  • Rasna founder Areez Pirojshaw Khambatta passes away

    Rasna founder Areez Pirojshaw Khambatta passes away

    Areez Pirojshaw Khambatta, 85, who was also the Chairman of Areez Khambatta Benevolent Trust and Rasna Foundation, passed away on Saturday, a statement from the group said.

  • From successful business to auto driver: Why this man is Anand Mahindra’s ‘start-up hero’

    From successful business to auto driver: Why this man is Anand Mahindra’s ‘start-up hero’

    Anand Mahindra’s “start-up hero” is not some billionaire entrepreneur or pioneering inventor, but an auto rickshaw driver who rebuilt his life from scratch after losing everything.

  • Rasna to take on Coca-Cola, Pepsi with its ‘Indie Cola’ drink

    Rasna to take on Coca-Cola, Pepsi with its ‘Indie Cola’ drink

    Rasna was the go-to drink in the Indian market before the likes of Pepsi and Coca-Cola entered the country. It was also one of the top advertisers on Doordarshan and its iconic ‘I love you Rasna’ ad, featuring a young girl, still triggers much nostalgia in the consumer’s mind. With the new ‘Indie Cola’ drink, will the brand be able to create same magic?

  • Rasna to introduce new flavours, focus on promoting honey, says Chairman Piruz Khambatta

    Rasna to introduce new flavours, focus on promoting honey, says Chairman Piruz Khambatta

    Last year, the company also ventured into honey under the brand called Rasna Native Haat

  • Rasna eyes Rs 250-cr revenue from snack category

    Rasna eyes Rs 250-cr revenue from snack category

    Fruit juice concentrate maker Rasna today said it is eyeing a revenue of Rs 250 crore in the next three years from the snack category.

  • Rasna eyes kids snack segment, to expand product portfolio

    Rasna eyes kids snack segment, to expand product portfolio

    Fruit juice concentrate maker Rasna is looking to capitalise on the "huge opportunity" in the evening snack space for kids and also planning to expand its overall product portfolio.

  • Rasna betting big on high-end ready-to-drink market

    Rasna betting big on high-end ready-to-drink market

    Rasna, which controls over 92% of the Rs 500 crore powdered drinks market wants more. It's looking at the premium ready-to-drink market to whip up its next perfect cocktail, reports CNBC-TV18's Farah Bookwala and Kritika Saxena.

  • Will look at Paras Healthcare if available in market: Emami

    Will look at Paras Healthcare if available in market: Emami

    FMCG major Emami Ltd's Harsh Agarwal said that they were open to smaller, mid-size and even large size acquisitions. "As of now we are in talks to buy the personal care business of Paras Healthcare as an opportunity to acquire if it is available in the market," he said.

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