Independent agencies have valued the brand at Rs 350 crore
The company is investing around Rs 45-50 crore on a new plant in Patna for manufacturing Litchi concentrates
Rasna admitted that they had availed transportation services from the transporter but stated that there were pre-existing disputes between the parties.
The lasting legacy of the man who drove Rasna’s initial success will be that of a little girl offering a glass of the beverage to her toy elephant and then gulping it down herself.
The death of Areez Pirojshaw Khambatta, the founder of Rasna, brought a flood of memories for a section of people who took to Twitter to pay their tribute to Khambatta.
Areez Pirojshaw Khambatta, 85, who was also the Chairman of Areez Khambatta Benevolent Trust and Rasna Foundation, passed away on Saturday, a statement from the group said.
Anand Mahindra’s “start-up hero” is not some billionaire entrepreneur or pioneering inventor, but an auto rickshaw driver who rebuilt his life from scratch after losing everything.
Rasna was the go-to drink in the Indian market before the likes of Pepsi and Coca-Cola entered the country. It was also one of the top advertisers on Doordarshan and its iconic ‘I love you Rasna’ ad, featuring a young girl, still triggers much nostalgia in the consumer’s mind. With the new ‘Indie Cola’ drink, will the brand be able to create same magic?
Last year, the company also ventured into honey under the brand called Rasna Native Haat
Fruit juice concentrate maker Rasna today said it is eyeing a revenue of Rs 250 crore in the next three years from the snack category.
Fruit juice concentrate maker Rasna is looking to capitalise on the "huge opportunity" in the evening snack space for kids and also planning to expand its overall product portfolio.
Rasna, which controls over 92% of the Rs 500 crore powdered drinks market wants more. It's looking at the premium ready-to-drink market to whip up its next perfect cocktail, reports CNBC-TV18's Farah Bookwala and Kritika Saxena.
FMCG major Emami Ltd's Harsh Agarwal said that they were open to smaller, mid-size and even large size acquisitions. "As of now we are in talks to buy the personal care business of Paras Healthcare as an opportunity to acquire if it is available in the market," he said.