Bengaluru momo seller makes Rs 31 lakh a month, triggers debate: 'Sold 118 plates in 1 hour'

The viral reel was shared by a content creator who assisted with frying, serving, and managing the steady stream of customers at KK Momos and Soups. (Image credit: @ cassiusclydepereira/Instagram)

A Bengaluru-based street-side momo vendor has stunned viewers and sparked a debate on social media after revealing that he makes Rs 1 lakh every day and about Rs 31 lakh per month, selling momos. The details were shared in a now-viral reel by a digital creator who spent a day as a helper at the stall.

Cassy Pareira assisted with frying, serving, and managing the steady stream of customers at KK Momos and Soups. In the clip, he noted that within one hour, 118 plates were sold. By closing time, the count had reached around 950 plates, each priced at Rs 110, pushing daily revenue close to Rs 1,00,000. “Through hard work and consistency, he earns in lakhs,” Pareira said, praising the vendor’s dedication.

The video garnered over eight lakh likes, but the momo vendor and Pareira did not reveal how much profit the business made. So, even though some netizens applauded the entrepreneurial success, others were skeptical. A few also questioned the math.

“That’s truly a lie, no way a plate of momo costs Rs 110 roadside and no way he could sell 900+ plates,” one user wrote. Another pointed out the time constraint: “If he spends one minute per customer, 900 plates would take 900 minutes—15 hours without breaks.”

Critics also flagged the difference between revenue and profit, calling the claim “ragebait.” Despite the skepticism, the video has amplified conversations around street food economics and the potential for small businesses to use social media to grow.

A similar video shared by YouTuber and influencer Sarthak Sachdeva last year had also shown that focusing on a momo stall in India can be more profitable than many expected. Like Pareira, Sachdeva documented his day working at a popular street food stall and provided an inside look into the daily operations and earnings of the small business, which left viewers both surprised and intrigued.

He revealed that the business was making a net profit of about Rs 8,000 a day. According to the owner, he was earning approximately Rs 30 lakh annually.