Blinkit, Swiggy achieve record sales during Raksha Bandhan: '693 rakhis per minute, gifts worth Rs 11,000'

The two platforms surpassed their 2023 performance, setting new benchmarks in orders.

As India's festive season commenced with Raksha Bandhan, quick commerce platforms Blinkit and Swiggy Instamart reported record-breaking sales, highlighting a growing reliance on these services for last-minute festival shopping. The two companies surpassed their 2023 performance, setting new benchmarks in orders and customer engagement.

Blinkit CEO Albinder Dhindsa took to X (formerly Twitter) to announce the platform's unprecedented success. “We crossed all-time high orders in a day on Blinkit in a matter of minutes,” Dhindsa stated. He further disclosed that Blinkit achieved its highest-ever orders per minute (OPM), gross merchandise value (GMV), and chocolate sales.

The platform recorded a peak of 693 rakhis sold per minute, showcasing the strong demand for its services during the festival. Additionally, Dhindsa revealed that Blinkit had expanded its operations internationally for Raksha Bandhan, accepting orders from six countries, including the USA, Canada, and Germany.

We’ll cross all time high orders in a day on blinkit in a couple of minutes. We also hit highest ever OPM (Orders per minute), GMV, chocolate sales and most other metrics today!

And at its peak - we hit 693 RPM (Rakhis per minute).

Thank you to all our customers (especially the…

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— Albinder Dhindsa (@albinder) August 18, 2024

Blinkit, previously known as Grofers, was acquired by Zomato in 2022 in a USD 570 million all-stock deal.

Swiggy Instamart also reported a significant surge in sales during the festival. Co-founder Phani Kishan shared that Raksha Bandhan saw a higher OPM than the platform's previous peak, which had already set a new record. He noted, “We expect to sell as many rakhis today as we have sold all year, and that’s already five times more than last year.” Kishan had previously mentioned that Swiggy Instamart had achieved a fivefold increase in rakhi sales compared to the previous year, even before the festival day had arrived.

Kishan also revealed that a man in Mumbai showered his sister with gifts worth Rs 11,000 as well and that was the highest spend they had seen so far.

Somewhere between 'tu mera bhai nahi hai' and 'tu mera bhai nahi hai?' we all grew up

Today, a brother in Mumbai showered his sister with Rakhi gifts worth INR 11,320—the highest spend we’ve seen so far. Talk about sibling love!

The order consisted of toys from Hamleys,… pic.twitter.com/kqRr3aBtAF

— Phani Kishan A (@phanikishan) August 19, 2024

"Somewhere between 'tu mera bhai nahi hai' and 'tu mera bhai nahi hai?' we all grew up. Today, a brother in Mumbai showered his sister with Rakhi gifts worth INR 11,320—the highest spend we’ve seen so far. Talk about sibling love! The order consisted of toys from Hamleys, chocolates, flowers and some make up!" he wrote.