WhatsApp is rolling out search filters for WhatsApp Business, an app which allows businesses to share product information, highlight services and provide customer support.
The new feature will let business owners quickly search for other shops or businesses around them using a new business directory.
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As reported on WABetaInfo, the new directory was spotted a few weeks ago, when some users reported seeing the feature on their phones in Sao Paulo, Brazil.
WhatsApp finally announces the business directory to quickly find local businesses within WhatsApp!This feature may not be available to you right now, but it will be rolled out for more people later. https://t.co/tb6zz1FKl1 — WABetaInfo (@WABetaInfo) September 15, 2021
With a simple tap of the search button, WhatsApp Business users in Sao Paulo will be able to look for other businesses around them, categorised by filters such as groceries, restaurants and more.
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While there are no plans to currently bring the feature to other countries, Meta-owned WhatsApp has said that, based on the feedback, it will look to grow the feature to more countries.
It's also in limited testing at the moment, meaning not everyone has access to it just yet but the company has said that it will roll the feature out to more users in the future.
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