The company has already hiked car prices twice this year, first in January and then in July.
The record sales were achieved despite challenges, including foreign exchange fluctuations and price hikes, Mercedes-Benz claimed.
According to him, this kind of convenience will take away some of the angst of charging EVs. He also cited the example of Mercedes Me App offered to overseas EV buyers.
Price protection valid until December 31st for all the existing and future bookings of cars that are currently not in stock, the company said
The German luxury car maker has six EVs comprising the EQA SUV, EQB SUV, EQE SUV, EQS SUV, EQS 580 sedan and Mercedes-Maybach EQS 680 SUV, and is on course to launch the EQG SUV early next year
Amid weak demand, new vehicle launches and pricing adjustments are set to play a key role in reviving the automotive industry in these tough times by attracting footfalls into the showrooms.
Once launched, the E-Class LWB will be taking on the just-launched BMW 5 Series LWB and soon-to-be-launched Audi A6. Estimated to be priced upward of Rs 80 lakh (ex-showroom), the luxury saloon will be available in both petrol and diesel options.
The German luxury carmaker has already pumped in Rs 3,000 crore for its Pune greenfield facility and is open to invest on BEVs (battery electric vehicles) if there are favourable market dynamics and upward thrust
With the rollout of EQA, the luxury carmaker will now be selling four electric cars, which also include EQB 7-seater SUV, EQS limousine, and EQE SUV
Besides, the company feels that providing the incentives given to electric vehicles to hybrid vehicles will extend the timeline for transition to emission free mobility.
The topline C 300 features the sporty AMG Line exterior and interior styling with ‘night package’, Burmester 3D surround sound, digital lights, and keyless-go comfort package.
With the launch of these models, the German luxury carmaker has launched five models so far and is on course to launch another seven models, which will include more TEVs.
The German luxury carmaker expects the GLC to become its top-selling SUV model followed by models like the GLA, GLB GLS and GLE.
Mercedes-Benz India Managing Director & CEO Santosh Iyer said, "We also have a huge R&D centre in Bangalore with more than 10,000 people. So from investment and from our presence in India, we are fully committed to the market."
In the January-March period this year, the automaker sold 5,412 units, an increase of 15 per cent over 4,697 units in the first quarter of last year.
Tata Motors leads with the Punch EV in 2024, while Maruti Suzuki, Hyundai, Kia, Renault, Mahindra, Mercedes Benz, and Audi among others gear up with their offerings
In the Rs 50 lakh and above PV market, the SUV segment accounted for the maximum share, at 22,678 units (58.62 percent), followed by sedans at 14,494 units (38.63 percent), and MPVs at 565 units (1.46 percent), as per JATO Dynamics India
Lance Bennett, vice president of sales and marketing, Mercedes Benz India, said that well-heeled customers prefer diesel versions and such vehicles contribute 55 percent of total sales at the company
Mercedes Benz also affirmed that Increased focus on the electric car segment reflected in the growing customer preference for Mercedes-Benz BEV portfolio, that grew by 3X with 4 percent contribution in CY 2023 sales
The company said it has dedicated the entire October month as the 'Sustainability Month' with innovative initiatives planned to raise awareness on sustainability and sustainable practices.
Bookings have touched nearly 1,500 units for this model, for which the company has spent almost Rs 100 crore to retool a production line at its manufacturing facility in India
The two variants are G 400d Adventure Edition and the G 400d AMG Line.
Industry estimates put the number of luxury vehicles sold in India in 2022 at around 34,000 units. That’s up 50% from 2021. Yet, this segment accounted for just 1% of the overall PV market in 2022. In 2023, the figure may rise by 0.1-0.2%
According to media reports, Mercedes Benz has said it will commit $47 billion to the electrification of its lineup by 2030.