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Can MapMyIndia beat Google to be the navigator of 'Atmanirbhar Bharat'?

New –Delhi based MapMyIndia, which has mapped every corner of the country, is getting ready to enter the consumer space that will pit it against Google Maps, and also double down on partnerships with businesses. How will this contest play out?

August 28, 2020 / 05:49 PM IST
Rohan Verma, CEO, MapMyIndia

Rohan Verma, CEO, MapMyIndia

They know how to pick their battles. When Google Maps made inroads into India after its launch in February 2005, MapMyIndia (MMI) owners Rakesh and Rashmi Verma had a choice: to concentrate on the enterprise segment or take on the tech giant and burn cash with a 50-50 chance of success.

The Vermas, who founded the digital mapping product company in 1992, chose the enterprise segment, and rest, as they say, is a thriving business.

Today, MapMyIndia has a 90 percent share in the automotive space and counts top automakers such as BMW, Tata, Honda and Toyota as its clients.

It also works with startups such as ride-hailing firm Ola, digital payments major PhonePe and cycle-sharing platform Yulu as well as government organisations like the Central Board of Direct Taxes for their mapping product.