Playful charms on shoes, bags, and jewellery are the latest rage with youngsters

charms are versatile and can be styled for various occasions. They can add a festive, playful touch to holiday outfits or lend sophistication and elegance to a more polished look (Images: Crocs, BlueStone)

Fashion is embracing a delightful twist with the resurgence of charms adorning shoes, bags, and jewellery. These sparkling, colourful, and meaningful accessories are stealing the spotlight among Gen Z and young millennials, blending playful creativity with personal expression. From whimsical Jibbitz charms to luxury bag trinkets and personalised jewellery, charms are proving to be the ultimate statement-makers this season.

Why charms are the new must-have?

Charms offer a unique way to personalise and elevate accessories. Whether it’s a cute star, a sparkling gemstone, or an initial, each charm tells a story, making these pieces deeply personal and memorable. This makes them especially appealing to the younger demographic, who value individuality and self-expression in their fashion choices.

The appeal doesn’t stop at aesthetics — charms are versatile and can be styled for various occasions. They can add a festive, playful touch to holiday outfits or lend sophistication and elegance to a more polished look. Charms speak the language of personality, offering endless customisation possibilities for fashion lovers who wish to stand out.

Charmed for style:

Footwear brand Crocs with their iconic clogs and customisable Jibbitz charms have become a cultural phenomenon lately. Loved for their comfort and adaptability, they’ve seamlessly merged practicality with style. This holiday season, Crocs offer a fun and festive way to gift uniquely personal footwear.

From the Classic Varsity Red Clog to the sleek Classic Bone Clog, Crocs can be dressed up or down with Jibbitz charms that reflect individuality and holiday cheer. Whether its hearts, bows, or initials, the charms allow wearers to express their creativity. For those who love cartoons, charms featuring beloved characters like Minnie Mouse or Minions add a playful touch.

Styling Crocs is effortless. Pair them with cozy socks for a relaxed, laid-back vibe, or dress them up with a chic holiday outfit for festive gatherings. Perfect for gifting, these customizable clogs combine comfort and personal style, making them an unforgettable addition to any wardrobe.

Maximalist approach for bags:

Bag charms are back, and they’re bolder than ever. Whether it’s a luxury Hermès Kelly, a classic Chanel sling, or a trendy Miu Miu tote, bag charms have become the go-to accessory for fashion-forward individuals. This revival represents a fun contrast to the subdued “quiet luxury” trend, offering a chance to indulge in maximalist self-expression.

Celebrities like Dua Lipa, Gigi Hadid, and Janhvi Kapoor are leading the trend, flaunting customized bag jewelry, scarves, and trinkets that transform their luxury bags into personalised works of art. Fashion brands like Coach and Miu Miu have embraced this trend, showcasing bag charms at their runway shows. BlueStone, a popular jewellery brand, has also joined the bandwagon by releasing an adorable range of bag charms featuring personalised letters, playful bunnies, and wearable festive jewellery. Charms on jewellery—be it bracelets, necklaces, or earrings—are equally captivating.

These charms are a hit during the festive season, offering a sentimental touch to gifting. Whether it’s a charm bracelet adorned with meaningful trinkets or a pendant that carries a loved one’s initials, these pieces add a layer of thoughtfulness and emotion to holiday presents. As we move into the New Year, the charm trend is expected to grow even further, with more brands and designers embracing this playful yet meaningful form of self-expression.