Singer Nikhita Gandhi opens up about social media's impact on an artist’s career

Nikhita also expressed her eagerness to explore different acting opportunities within the industry.

Pop sensation Nikhita Gandhi is reveling in the success of her recent hit songs. The singer has been touring various locations for her concerts and live performances and is poised to surprise fans with a new music single soon. Nikhita recently shared her thoughts on the significant impact of social media in shaping an artist's career today.

Nikhita shared, "Social media has become a very important tool in an artist’s life right now, fortunately or unfortunately. I think the best thing to do is to embrace it and to make the best of it, because there’s so much you can do with social media to make your music reach the people. I think it’s amazing for people who don’t have any sort of connect with labels and stuff like that. I think for upcoming musicians, it’s so amazing that you can directly relate to your audience, connect with your audience.”

Nikhita also expressed her eagerness to explore different acting opportunities within the industry. She added,”I love performing arts. My first love has been dancing. So I think performing and acting, emoting is a big part of my growing up as an artist as well, because I think that being expressive and emoting has been something that I have related to, even more than music. And I would love to explore more of that.”

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Nikhita is best known for songs like Qaafirana, Raabta title track, Tere Pyaar Mein and Naach Meri Rani.

On the professional front, Nikhita is preparing to release her upcoming single and has several projects in the works.