The horror-comedy film 'Munjya,' starring Sharvari Wagh and Abhay Verma, has made a significant impact at the box office, outperforming notable releases such as 'Mr. and Mrs. Mahi' and 'Maidaan' within its first three days. The movie opened strongly, collecting 4.21 crore INR on its first day. The momentum continued over the weekend, with the film earning 7.40 crore INR on the second day and 8.43 crore INR on the third day, bringing the total to an impressive 20.04 crore INR.
Munjya
The storyline of 'Munjya' is set in 1952 and revolves around a boy who desires to marry Munni, a girl seven years older than him. During an attempt to perform black magic, the boy dies and transforms into a demonic entity, leading to a series of terrifying events that spread fear and horror throughout the film.
Directed by Aditya Sarpotdar, 'Munjya' is the fourth film in Maddock Films' supernatural universe, following 'Stree,' 'Roohi,' and 'Bhediya.' The film's budget was 30 crore INR, with half of this amount allocated to its visual effects. This investment appears to have paid off, as the film has already recovered more than half of its budget within three days, amassing 19 crore INR.
The positive reception and strong box office performance of 'Munjya' are noteworthy, especially considering the competition. For comparison, the romantic sports drama 'Mr. and Mrs. Mahi,' starring Rajkummar Rao and Janhvi Kapoor, earned 16.85 crore INR in its first three days. 'Munjya,' however, managed to surpass this figure, highlighting its popularity among audiences.
The film's success is further emphasised by its weekend performance, where it recorded an occupancy rate of 81.25% on Saturday, generating 7.25 crore INR. This trend indicates a robust interest in the film, which is likely to continue in the coming weeks.
'Munjya' combines elements of horror and comedy, a blend that has resonated well with viewers. The performances by Sharvari Wagh, Mona Singh, and Abhay Verma have been praised for their effectiveness in conveying the film's unique tone. The direction by Aditya Sarpotdar and the film's engaging narrative have also contributed to its appeal.
Given its budget and early earnings, 'Munjya' is on track to become a profitable venture for Maddock Films. The film's blend of horror and comedy, along with its period setting, offers a refreshing take on the genre, which has clearly struck a chord with the audience.
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