Success of Yami Gautam's ‘Article 370’, Kiran Rao's 'Laapataa Ladies' in theatres and OTT proves that content reigns supreme

n an age where the dynamics of film distribution and release is witnessing major shift, a handful of cinematic gems have emerged as torchbearers, entertaining audiences on both the silver screen and the small screen (digital realm). (Image via X)

Yami Gautam's portrayal of the complex and gripping narrative surrounding Article 370 is not just captivating audiences on the big screen but also making waves in the realm of OTT and web series. Her performance has become the focal point of discussions across various platforms, highlighting her versatility and depth as an actress. This dual presence on both traditional and digital mediums is a testament to the evolving landscape of entertainment, where talented actors like Gautam can reach and resonate with audiences regardless of the screen size. As her film continues to garner accolades and her portrayal of the subject matter gains critical acclaim, let’s take a look at other films which are also reigning supreme both on OTT and Theatres.

In an age where the dynamics of film distribution and release is witnessing major shift, a handful of cinematic gems have emerged as torchbearers, entertaining audiences on both the silver screen and the small screen (digital realm). ‘12th Fail’, ‘Madgaon Express’, ‘Laapataa Ladies’, and ‘Article 370’ stand as shining examples of this rare phenomenon, achieving resounding success and garnering widespread acclaim across multiple platforms including theatres and OTT.

Yami Gautam's "Article 370"

Yami Gautam's portrayal in "Article 370" has garnered widespread acclaim for its depth and authenticity. The film delves into the lives of young field agent who is picked from the Prime Minister's office for a top-secret mission to crack down on terrorism and corruption. The subject matter is introduced with finesse, offering audiences a thought-provoking cinematic experience. With its gripping storyline and intense performances, the film has managed to captivate audiences across both theatres and OTT platforms. Its success further solidifies the notion that quality content knows no boundaries and can resonate with audiences regardless of the platform.

Kunal Khemu's "Madgaon Express"

"Madgaon Express", produced by Excel Entertainment, directed by Kunal Khemu takes viewers on a fun ride of three childhood friends to fulfil their dream of going to Goa together. However, the exchanged travel bag changed the trip to completely off track. Every character got their deserving screen time, and the theme of the movie correctly stands on its genre. Extremely well written characters, a tight screenplay , fantastic performances , great attention to detail and nuances ,and a really immersive , real style of filming engages you from the first scene to the last .

Kiran Rao's "Laapataa Ladies"

Directed by the acclaimed filmmaker Kiran Rao, "Laapataa Ladies" is a testament to the power of storytelling. This film follows the lives of a diverse group of women navigating through the complexities of modern society. With its engaging narrative and strong performances, "Laapataa Ladies" has managed to capture the hearts of audiences both in theatres and on OTT platforms.

Vikrant Massey's "12th Fail"

"12th Fail", featuring Vikrant Massey in a compelling role, explores the challenges and triumphs of an aspiring IPS officer. IPS officer Manoj Kumar Sharma fearlessly embraces the idea of restarting his academic journey and reclaiming his destiny at a place where millions of students attempt the world's toughest competitive exam: UPSC. The film's simultaneous release in theatres and on OTT platforms highlights its relevance and appeal to audiences of all ages. Vikrant Massey's stellar performance coupled with the film's engaging narrative has propelled it to success on both mediums.