K-pop group TWICE unveils powerful new music video: This Is For, watch here

TWICE's This is for

K-pop giant TWICE has made a triumphant comeback with their strongest statement yet. On 11 July, the nine-member group dropped both their fourth studio album and its title track, This is For, accompanied by a striking new music video.

Departing from their signature candy-coloured style, the video showcases a sleek, mature aesthetic that signals a new phase in their creative evolution.

Set against sharp urban backdrops—towering cityscapes, illuminated subways, and neon-lit streets—the video sees Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, and Tzuyu performing bold choreography infused with confidence and unity.

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They embody the role of cheerleaders for a generation ready to claim their identity, with the rhythmic anthem underscoring themes of self-worth and feminine solidarity. Clocking in at just over two minutes, the track may feel brief, but it leaves a powerful impression.

The album This is For comprises 14 tracks that broaden TWICE’s musical palette. Highlights include the sultry Four, the energetic Mars, the retro-inflected Peach Gelato, and cinematic entries such as Heartbreak Avenue.

The album features creative subunit tracks—Battitude, Dat Ahh Dat Ooh, Let Love Go, and Talk—which allow individual members to shine while contributing to the cohesive narrative of empowerment and self-expression.

TWICE’s reinvention also extends beyond the studio. Their This is For World Tour is set to reach the Philippine Arena in October, with further global stops planned. Meanwhile, Jeongyeon, Jihyo, and Chaeyoung are making waves internationally through their roles in the Netflix anime-inspired action film K-Pop Demon Hunters.

Overall, This is For represents a statement of intent. With its potent mix of dance-pop, powerful visuals, and supportive messaging, the album and video assert that TWICE are not only evolving artists but also advocates for a confident, unapologetic generation.

Whether you're exploring the subunit tracks or catching their dynamic world tour street show, this release confirms that TWICE are ready to redefine both their image—and the global pop landscape.