Flipkart has rolled out the June 2025 edition of its ‘Back to Campus’ initiative, a week-long campaign designed to support students as they prepare for the upcoming academic year. Scheduled to run from June 21 to June 27, the program features a wide range of tech-focused deals and exclusive product launches tailored for learners in India’s evolving digital environment.
This year’s campaign focuses on enhancing the academic and lifestyle needs of students with curated offers across laptops, tablets, smartwatches, audio products, and gaming accessories. The sale also introduces new devices such as the WHOOP 5.0 Smart Band, Lenovo LOQ Essential Laptop, and Mivi’s AI-powered earphones—products aimed at students who seek performance, portability, and affordability in their day-to-day routines.
Flipkart has partnered with top tech brands like Acer, HP, ASUS, Apple, and Samsung to offer competitive pricing on laptops, tablets, and accessories. Popular items in the computing segment include high-performance machines for students attending online classes, taking exams, or engaging in creative work. Exchange offers are also available across major laptop brands, providing an opportunity for affordable upgrades.
To enrich the shopping experience, the program provides Gen-AI-based chat support and video assistance to help students make informed decisions in real time. Buyers can also earn and redeem Supercoins on select items, particularly in gaming and accessories, offering additional savings on consoles, controllers, and more.
Smart audio and wearable devices are also a major focus, with attractive deals on TWS earbuds, Bluetooth speakers, and fitness bands. Discounts of up to 10% on accessories such as keyboards, USB hubs, and printers aim to make essential tech more accessible to a broader student base.
Insights from the May 2025 edition show laptops and tablets leading in overall value, with Samsung and OnePlus dominating sales in those categories. Gaming tablets and power banks also saw growing interest. Interestingly, more than half of total purchases came from Tier-2 and Tier-3 cities, reflecting the program’s nationwide reach.
With convenient payment options, guided product selection tools, and exclusive deals, Flipkart’s June edition of ‘Back to Campus’ is positioned to meet the academic needs of students while addressing the broader shift toward hybrid learning and digital lifestyles.
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