Sports, food, online retail: A look at 'King' Kohli's strategic investment portfolio on his 37th birthday

A detailed look at 'King' Kohli's investment portfolio on his 37th birthday (AP Photo)

Virat Kohli, who turned 37 on November 5, continues to inspire millions with his relentless hard work and grind, traits that make him one of the most successful international cricketers of all time.

Popular for his calculated approach, which earned him the title 'Chase Master', Kohli is currently at the twilight of his illustrious international career. The former India captain, also India's most successful Test captain, has already announced retirement from two formats and now just focuses on ODIs with a hope to lift the World Cup for a second time, having narrowly missed it in 2023.

Beyond cricket, Kohli has also built a strong business portfolio over the years which has helped him accumulate a small fortune. From food and sports to online retail and lifestyle ventures, his investments reflect the same focus and foresight that define his game. Here’s a look at the key sectors where Kohli has put his money and vision to work as per the data accessed from Private Circle, a company that provides private market intelligence for businesses in India. Moneycontrol could not independently verify the data.

Food and related businesses - 4 companies

Kohli made his first foray into the hospitality sector in 2017 with an investment in Passion Hospitality, the company that operates his popular One8 Commune restaurant chain.

Apart from this, Kohli has investments in soft drink manufacturer Ocean Drinks and Blue Tribe - a company that deals in packaged foods.

In addition to this, Kohli along with Sixth Sense venture capital and two others have invested a combined amount of approximately Rs 19 crore in Swmabhan Commerce, the manufacturer of instant flavored coffee products and primarily sold under the brand name Rage Coffee.

Sports and Games - 3 companies

Kohli's last known investment was in May 2025 in the World Bowling League.

He has also invested in MPL through a strategic partnership with the parent company, Galactus Funware Technology.

Many, particularly football fans, are aware of Kohli's investment in Indian Super League (ISL) club FC Goa. Interestingly, this was his first ever known investment, which he did in February 2015. Kohli invested approximately Rs 3 crore initially. This was followed by another round of investment of approximately Rs 35 crore, which was towards the end of the year. The latter was a combined amount of all investors, including the cricketer's.

Also Read | Virat Kohli turns 37: A look at India's all-format batting juggernaut's staggering numbers

Social networking: 1 company

In social networking, Kohli had also invested in the Koo App, which shut its operations in July 2024. Kohli had made the investment in September 2021 for 0.01% stake. The company then was valued at approximately 800-850 crores.

Insurance provider: 1 company

In February 2020, Kohli invested in Go Digit along with other large investors like TVS Capital. The company launched its IPO in May 2024.

Online retail: 2 companies

WROGN and Agilitas are two known investments of Kohli in Online Retail. Kohli, along with Cornerstone Sports LLP, invested about Rs 20 crore in WROGN back in 2020.

He then invested in a second company, Agilitas - a sports footwear manufacturing company, in this sector. This was in October 2024, when Kohli along with three others invested Rs 58 crore.