Kerala farmer drives Audi A4 to sell spinach at roadside market. Viral video

Kerala farmer Sujith SP drives his Audi to the market (Image credit: variety_farmer/Instagram)

A Kerala-based farmer has gone viral online for driving his Audi A4 to the market to sell his produce. Sujith SP, who goes by the moniker ‘Variety Farmer’ on social media, is no stranger to fame. With several awards to his name, the 36-year-old has been credited for spreading awareness about innovative farming techniques, growing different crops and integrating technology with agriculture.

This time, however, Sujith is not in the limelight for his innovative agricultural practices but for his ride – an Audi A4 that retails for upwards of Rs 44 lakh.

A video that the Variety Farmer shared on Instagram shows him harvesting spinach, which he then drives to roadside market to sell. Once he reaches the market, Sujith spreads a mat on the floor and displays the red spinach for customers to buy.

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The video has collected a staggering 7.6 million views on Instagram, where many praised Sujith for the hard work and dedication that contributed to his success.

According to a report in the Open Digest, Sujith started as a cab driver before becoming a farmer. Although he stepped into the field of farming with limited knowledge and land taken on lease, he learned different farming techniques and found success. His Audi A4, according to Times of India, is a luxury car he purchased second-hand.