'Indian employees work more than me': Japanese founder who moved to Bengaluru

The entrepreneur said that India’s startup ecosystem moves faster than Japan’s. (Representational image)

Reiji Kobayashi, a Japanese entrepreneur who moved to Bengaluru in 2024 to expand his microfinancing startup Hakki, says India offers a more dynamic and welcoming environment for startups than Japan.

Speaking to Business Insider, Kobayashi, who previously ran businesses in Japan and Kenya, said India’s scale and energy made it the next logical step. “Africa has 1.4 billion people, but they’re scattered. India has 1.3 billion and a rapidly growing economy,” he said.

Hakki, which finances vehicle purchases, has funded over 3,500 cars in Kenya. The company now has four employees in India, 74 in Kenya, and two in South Africa. Its headquarters remains in Japan, where most of its fundraising has taken place. Kobayashi plans to take the company public in Japan by 2028.

Life in Bengaluru

Kobayashi said he enjoys Bengaluru’s weather, casual dress culture, and social life. “I play football every evening and watch cricket with friends — with alcohol and chicken, which surprised me because I thought most Indians were vegetarian,” he said.

He also praised the city’s positivity. “People here are kind and optimistic about the future. In Japan, the aging population makes people anxious about what’s ahead.”

Business culture and work ethic

Kobayashi told Business Insider that India’s startup ecosystem moves faster than Japan’s. “Indians are willing to try new things without needing perfect projections. In Japan, decisions take time and require consensus,” he said.

He added that Indian consumers are more open to new products and less suspicious of unfamiliar brands. “India is a friendlier market for startups.”

Kobayashi was also impressed by the work ethic of his Indian team. “They work more than me — 9 am to 9 pm easily. Even our driver is available from early morning till midnight.”

Challenges and future plans

Despite the positives, Kobayashi said he struggles with spicy food and mostly eats noodles brought from Japan. He also noted cultural differences in business practices.

He may relocate to expand operations in Thailand but plans to maintain a strong presence in India. “I’m committed to growing the company here and can see myself moving back again.”