I remember working on an audio-visual (AV) during the launch of Tata Motors' first indigenously developed car brand, Tata Indica. In that AV, the copywriter had an interesting line: ‘A nation to be recognized as a respectable global power needs to have its own airline, and an automobile brand that it can call its own’.
India has had its own brand of airline for a long time and a car was hoping to fill the other gap. But the airline that put India on the global aviation map has suffered from many decades of neglect.
What will the addition of Air India do to the Tatas? And vice versa. This was a question that was debated at a recent panel discussion on Moneycontrol.
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