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Storyboard18 | Air India back home with the Tatas: Now what? 

After numerous false starts, hiccups and anxious moments, Air India is home, with the Tata Group. What does this mean for the Tatas, for Air India and for India?

January 30, 2022 / 05:56 PM IST
(Representative image) It is possible that Air India is already using several of Tata Group companies' services. Now that relationship can be taken to the next level.

(Representative image) It is possible that Air India is already using several of Tata Group companies' services. Now that relationship can be taken to the next level.

I remember working on an audio-visual (AV) during the launch of Tata Motors' first indigenously developed car brand, Tata Indica. In that AV, the copywriter had an interesting line: ‘A nation to be recognized as a respectable global power needs to have its own airline, and an automobile brand that it can call its own’.

India has had its own brand of airline for a long time and a car was hoping to fill the other gap. But the airline that put India on the global aviation map has suffered from many decades of neglect.

What will the addition of Air India do to the Tatas? And vice versa. This was a question that was debated at a recent panel discussion on Moneycontrol.

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