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Xiaomi entered the Indian smartphone market in 2014 with the Mi 3. The company, which had an online-only approach, soon partnered with offline retailers and also opened its standalone Mi Home Stores across India. Xiaomi consistently has had a market share of over 25 percent in India, making it the number one smartphone brand in the company. The dominance is such that it has remained number 1 since 2017. The company offers a wide variety of smartphones across different price points under its Redmi and Mi (now Xiaomi) branding. The company entered the ultra-premium segment in India in 2021 with the Mi 11 Ultra, which was the company’s first flagship smartphone in the country. Alongside smartphones, Xiaomi also sells smart TVs, AIoT products, etc. The company has maintained its number 1 position in the smart TV category for several quarters in India. Much like its smartphones, Xiaomi also assembles its smart TVs in India under the Make in India campaign. The company has partnered with several third-party supply chains to manufacture its products within the country. Xiaomi often claims that it launches products with an honest pricing. More

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  • Xiaomi India looking to double share in mid-premium smartphones, boost QLED TV contribution to 35 percent, says Chief Business Officer

    Xiaomi India looking to double share in mid-premium smartphones, boost QLED TV contribution to 35 percent, says Chief Business Officer

    Backed by a 140 million-strong user base in India and steady leadership despite recent exits, the Chinese smartphone maker said the morale of the business is high, and both Xiaomi and Poco – another brand owned by Xiaomi - will play stronger roles in the premium push.

  • Xiaomi recalls 33W 20000mAh Power Bank worldwide over fire risk: here’s what buyers need to know and how to get a refund

    Xiaomi recalls 33W 20000mAh Power Bank worldwide over fire risk: here’s what buyers need to know and how to get a refund

    Xiaomi recalls 33W 20000mAh Power Bank worldwide over fire risk. Check if your PB2030MI model is affected and claim a full refund today.

  • Xiaomi’s revenue rises 31% after second EV fires up consumers

    Xiaomi’s revenue rises 31% after second EV fires up consumers

    Revenue climbed to 116 billion yuan ($16.2 billion), versus the average analyst estimate of about 115 billion yuan

  • Xiaomi’s $120 billion gain faces scrutiny on smartphone slowdown

    Xiaomi’s $120 billion gain faces scrutiny on smartphone slowdown

    Concerns are growing over the Chinese technology company’s core smartphone operation, which is expected to post a major slowdown in growth and narrower margins in quarterly results due later Tuesday

  • Xiaomi sub-brand Poco India chief Himanshu Tandon quits, likely to join rival Nothing

    Xiaomi sub-brand Poco India chief Himanshu Tandon quits, likely to join rival Nothing

    The exit comes as Xiaomi grapples with shrinking market share and falling smartphone shipments, even as Poco has emerged as a bright spot in recent quarters

  • Huawei reclaims top spot as China's smartphone market shrinks after 6 quarters: Data

    Huawei reclaims top spot as China's smartphone market shrinks after 6 quarters: Data

    China's overall smartphone market shrank after six quarters of growth, according to the IDC data, with shipments totalling 69 million units, down four percent on-year.

  • How Xiaomi succeeded where Apple failed

    How Xiaomi succeeded where Apple failed

    Xiaomi’s design team, led by former BMW designer Li Tianyuan, has defended the SU7’s aesthetics, emphasizing that the choices were driven by aerodynamic efficiency and performance benchmarks

  • Xiaomi Mix Flip 2 with Snapdragon 8 Elite 2 SoC, 5,165 mAh battery launched: Price, specifications

    Xiaomi Mix Flip 2 with Snapdragon 8 Elite 2 SoC, 5,165 mAh battery launched: Price, specifications

    Xiaomi has unveiled its latest clamshell foldable smartphone, the Mix Flip 2, in China. It comes with major upgrades in design, hardware, display, camera system, and AI features over its predecessor, and is powered by a Snapdragon 8 Elite SoC.

  • Xiaomi launches $35,000 SUV to take on Tesla’s model Y in China

    Xiaomi launches $35,000 SUV to take on Tesla’s model Y in China

    Xiaomi founder Lei Jun attacked Tesla head-on during a Thursday launch event, stacking his vehicle against the Model Y

  • Xiaomi recalibrates India strategy with premium push following sales slump, kicks off tablet manufacturing: COO

    Xiaomi recalibrates India strategy with premium push following sales slump, kicks off tablet manufacturing: COO

    As it seeks to reposition beyond smartphones, Xiaomi is intensifying its focus on the Internet of Things (IoT) segment, which it views as a key profitability driver. According to Mathur, tablets, TVs, and wearables are among the areas of growth in India.

  • Xiaomi Upgrade Days sale begins: Big discounts on Xiaomi 15 Ultra, Redmi Note 14 Pro and more

    Xiaomi Upgrade Days sale begins: Big discounts on Xiaomi 15 Ultra, Redmi Note 14 Pro and more

    Whether you're looking to replace your old phone or bring home a new smart TV, this sale is a chance to get some of Xiaomi’s best gadgets at reduced prices.

  • Xiaomi 16 specifications revealed, expected to come with Snapdragon 8 Elite 2 SoC, 7000mAh battery

    Xiaomi 16 specifications revealed, expected to come with Snapdragon 8 Elite 2 SoC, 7000mAh battery

    Xiaomi’s next compact flagship smartphone, the Xiaomi 16, is generating buzz well ahead of its official launch, which is expected to happen at the end of this year. A new leak has now revealed the key specifications of the smartphone.

  • Xiaomi Mix Flip 2 may come with Snapdragon 8 Elite SoC, launch expected soon

    Xiaomi Mix Flip 2 may come with Snapdragon 8 Elite SoC, launch expected soon

    According to a new leak, Xiaomi’s upcoming clamshell foldable smartphone, the Mix Flip 2, is expected to launch next month. Moreover, it is likely to come with a Snapdragon 8 Elite chipset and offer significant upgrades over its predecessor.

  • Xiaomi overtakes Apple as world’s top wearable brand in Q1 2025

    Xiaomi overtakes Apple as world’s top wearable brand in Q1 2025

    Analysts point to stagnation in Apple’s wearable strategy, though expectations are high for a shakeup later in 2025 to mark the Watch’s 10th anniversary.

  • Xiaomi Civi 5 Pro with Snapdragon 8s Gen 4 SoC spotted on Geekbench: Expected launch timeline, specifications

    Xiaomi Civi 5 Pro with Snapdragon 8s Gen 4 SoC spotted on Geekbench: Expected launch timeline, specifications

    Xiaomi Civi 5 Pro is expected to launch in China soon as the successor to the Xiaomi Civi 4 Pro. It is tipped to get a 50MP telephoto camera and could be powered by the newly launched Snapdragon 8s Gen 4 chipset.

  • Apple hits record highs in India as Xiaomi stumbles in Q1 smartphone race: IDC

    Apple hits record highs in India as Xiaomi stumbles in Q1 smartphone race: IDC

    Xiaomi saw the steepest decline among major brands. Its shipments plunged 42% from a year ago, dragging its market share down to 7.8% from 12.8% in Q1 2024. The brand’s sub-brand Poco also dropped 31.1% in shipments, shrinking its share to 4.3%.

  • Xiaomi launches QLED FX Pro and 4K FX Smart TVs in India with Fire TV Built-In, price starts at Rs 27,999

    Xiaomi launches QLED FX Pro and 4K FX Smart TVs in India with Fire TV Built-In, price starts at Rs 27,999

    The QLED FX Pro series features a bezel-less design, a QLED 4K panel with HDR10+ support, and a 120Hz refresh rate using DLG technology. Audio is powered by 34W box speakers with support for Dolby Audio, DTS:X, and DTS Virtual:X.

  • Xiaomi market share crashes to 13% in India amid inventory woes, while rivals hold steady: Counterpoint

    Xiaomi market share crashes to 13% in India amid inventory woes, while rivals hold steady: Counterpoint

    The Chinese smartphone maker's shipments tumble during the January–March quarter, unable to generate traction for its new launches amid bloated inventory levels, the agency said in its latest report.

  • India queries Apple, Xiaomi in e-commerce probe of Amazon, Flipkart, say sources

    India queries Apple, Xiaomi in e-commerce probe of Amazon, Flipkart, say sources

    The agency's queries come in the backdrop of India and the United States nearing a trade deal. The protectionist e-commerce regulations in India have been part of those discussions, according to one Indian official, as US. authorities have long called for opening up the sector.

  • Xiaomi and Samsung see steep shipment declines in India as the market contracts in Q1 2025

    Xiaomi and Samsung see steep shipment declines in India as the market contracts in Q1 2025

    Xiaomi’s shipments, including those of its sub-brand Poco, fell a staggering 38%, bringing its market share down to 12% from 18% a year earlier — the steepest drop among all major players. Samsung followed with a 23% decline, shipping 5.1 million units and seeing its market share shrink to 16% from 19%.

  • Xiaomi 16 tipped to launch by the end of this year, expected to pack a huge 7,000 mAh battery: All the details

    Xiaomi 16 tipped to launch by the end of this year, expected to pack a huge 7,000 mAh battery: All the details

    Xiaomi 16, which will be the next compact flagship from the brand, is expected to be launched at the end of 2025 and powered by Qualcomm's next-gen Snapdragon 8 Elite 2. Moreover, the phone has now been tipped to come with a 7,000 mAh battery.

  • Xiaomi raises $5.5 billion in share sale as EV plans ramped up

    Xiaomi raises $5.5 billion in share sale as EV plans ramped up

    The company sold 800 million shares at HK$53.25 each, the company said in its statement to the Hong Kong Stock Exchange

  • Xiaomi seeks up to $5.3 billion in jumbo share sale

    Xiaomi seeks up to $5.3 billion in jumbo share sale

    Xiaomi is investing aggressively in its nascent EV business to drive growth. It recently increased its 2025 EV delivery target after posting the fastest revenue growth since 2021.

  • Xiaomi 15, Xiaomi 15 Ultra with 200-megapixel camera, Snapdragon 8 Elite processor launched in India: Price, specifications and other details

    Xiaomi 15, Xiaomi 15 Ultra with 200-megapixel camera, Snapdragon 8 Elite processor launched in India: Price, specifications and other details

    Today, Xiaomi has officially revealed the India prices of its two power-packed smartphones.The phones are purely designed for camera enthusiasts and promise a bunch of upgrades on the software front.

  • RoC finalises report on Xiaomi, Vivo, Oppo; recommends detailed probe into fund diversion

    RoC finalises report on Xiaomi, Vivo, Oppo; recommends detailed probe into fund diversion

    The MCA is likely to act on the findings and may even refer the case to the Serious Fraud Investigation Office, depending on the complexity and scale of the suspected violations.

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