In the first six months of 2024 Mercedes sold 9,300 cars in India of which 5 percent were electric models – doubling its EV penetration from 2.5 percent last year
The company said India has the potential to become one of the top five markets for its Maybach brand of cars in sales volume.
The Mercedes-Benz EQE SUV has been launched in India in a single top-spec variant called the 500 4Matic. This brings with it top of the line features including the massive MBUX Hyperscreen.
The only electric SUV to offer third-row seating, the Mercedes-Benz EQB is a spacious and tranquil interlude in Mercedes-Benz India’s ongoing EV saga.
Mercedes-Benz India, which had planned to launch ten new products this year, is delaying some of the launches, pushing it to the second and third quarters of 2023 (calender year) due to supply chain constraints.
The top-end vehicles or TEV segment of Mercedes Benz India portfolio grew the highest in CY 2022, with 69 percent year-on-year growth.
The German carmaker claims the EQS 580, its first made-in-India luxury electric car, gives a range of around 857 kms (as per ARAI), which would make it the longest-ranged EV in the country.
Santosh Iyer, VP - sales and marketing, Mercedes-Benz India, on the challenges of marketing an electric future and the key trends to watch for in 2022.