When an X user said that Ghazal Alagh appeared overconfident about Mamaearth's performance, she replied, 'Not overconfidence sir, it’s just confidence in my business.'
Early investors, including Peak XV and Stellaris Venture Partners, told Moneycontrol that they are not exiting any time soon as they see huge potential and headroom for growth.
The D2C sector is abuzz with potential IPOs, with notable companies like FirstCry and Lenskart preparing to go public.
If Mamaearth is received well by the public markets, VCs believe that it would benefit the growth stage and late stage companies in the D2C sector first, and eventually percolate down to the early stage.
Gurugram-based beauty and personal care company mopped up Rs 765.2 crore from 49 anchor investors on October 30, the day before issue opening
The entrepreneur and former Shark Tank India judge also revealed that he applied for Mamaearth IPO 'quietly and handsomely'.
Given the dull subscription numbers for the initial public offering on Day 1, investors seem to be consciously avoiding any risk.
Sequoia-backed company battles rising ad expenses, the valuation conundrum and the falling share of direct to consumer sales as it becomes the first unicorn to hit the choppy public market in over 18 months
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Mamaearth's parent company, Honasa Consumer, which has acquired three brands – Dr. Sheth's, BBlunt, and Momspresso, has achieved a 80 percent compounded annual growth rate in revenues over the last three years.
Honasa Consumer IPO | Varun Alagh and his wife Ghazal Alagh-owned Honasa aims to raise Rs 1,701 crore via maiden public issue.
Honasa is trading at a valuation in line with its peers in similar businesses notching up significantly higher margins
While FPIs were allocated nearly 54.7 percent of the anchor allocation, the remaining went to domestic investors.
Mamaearth’s current valuation of Rs 10,423 crore (around $1.25 billion) is unchanged from what it commanded during its fundraise in January 2022.
Honasa Consumer, co-founded in 2016 by the husband-wife duo of Varun and Ghazal Alagh, attained the unicorn status when it raised $52 million at a valuation of $1.2 billion in a fundraising round in January 2022 led by top VC firm Sequoia Capital
Even though founders Varun and Ghazal Alagh are confident of delivering an exit to investors through their upcoming public listing, a few early investors want to offload shares before the IPO, according to a source.
"Reports of withdrawal of Mamaearth IPO are baseless. We are still in the IPO process, engaging with the regulators and bankers. We should get approval on IPO prospectus by next month,” Alagh has told CNBC-TV18
Mamaearth co-founder Ghazal Alagh advised founders: "Brand building is a slow process. Focus on compounding your wins and never give up."
While the managing director of Equity Intelligence follows value investing as a strategy and looks for smart companies with big growth potential, he still gets a kick out of speculative trading.
The broking industry’s volumes will go up and margins will come down, and the pecking order will change as some new-age companies will manage to make it to the leaderboard
Direct to consumer companies are viewed as a growing threat to listed FMCG companies. Honasa's numbers show how their business models are starkly different
"Valuation discovery is a process which will take place over time as we get into deeper conversations with investor community," Mamaearth founders Varun and Ghazal Alagh stated.
Founded in 2016 by husband-wife duo Varun and Ghazal Alagh, Mamaearth has emerged as one of the hottest new-age consumer brands in India, riding the direct-to-consumer wave, where brands sell to consumers directly from their website or via e-commerce platforms. It offers more than toxin-free, natural products, including bamboo-based baby wipes, face masks, lotions, and hair care products.While it started out with as a skincare startup focussed on baby care, it has expanded to adult categories in recent years, also stepping up its offline presence via distribution and dedicated stores. On the Bits to Billions show, Varun and Ghazal Alagh spoke about how their infant's skin condition inspired them to start up, how Mamaearth is coping with inflation, how every product is tested and plans for an India IPO
Mamaearth, an Indian skincare business funded by Sequoia Capital, is in talks to raise at least $300 million in an IPO next year, with a valuation of around $3 billion, according to three people with knowledge of the company's intentions.