Honda has refreshed the Elevate SUV with new grille design, interior themes, and premium add-ons, aiming to boost its appeal during the festive season.
Takuya Tsumura was speaking on the sidelines of third-generation Amaze launch by HCIL. While the first generation of Amaze was introduced in 2013 followed by its next edition in 2018. HCIL sold 5.8 lakh units of the Amaze so far in the country.
SUV models such as Mahindra Thar (3-door version) and XUV 7OO, Kia Seltos, Toyota Hyryder and Fortuner, Maruti Suzuki Grand Vitara and Jimny are seeing discounts up to few lakhs of rupees. Some SUVs such as Creta and Ertiga are bucking the trend.
How does Honda India’s most anticipated product in recent times hold up a year after its launch?
Launched at a starting price of Rs 11 lakh, here’s a look at how the Hyundai Creta stacks up against some of its main rivals.
The new model accounted for over 50 per cent of total company sales in the last three months and has helped the company grow its sales by 11 per cent in the September-November period as compared with the same period last year, the automaker said in a statement.
It would be the first instance that a product manufactured by Honda Cars India Ltd (HCIL), a wholly-owned unit of the Japanese firm, will be exported to the highly regulated Japanese market.
It has been reported that the sudden spike in the waiting period comes after the price announcement by Honda.
Honda's commitment to local production is highlighted as India takes the lead in manufacturing this global SUV, achieving over 90 percent localization
The test-drives will commence in mid- August and the car will soon be available at the dealerships
The price of tomatoes has skyrocketed in the last few weeks, transforming the humble fruit into a prized commodity.
Honda's upcoming Elevate SUV, set to launch in Sept 2023, boasts impressive fuel efficiency, homologation in India, and two powertrain options.
The Elevate's launch comes as a key part of Honda's strategy to launch five SUVs in the flourishing SUV market of India by 2030.
For Honda Cars India, Elevate will be the mainstream product, and the upcoming models will be in the premium segment.
The Honda Elevate will go up against very stiff competition from the likes of Hyundai and Maruti Suzuki. But with the Japanese manufacturer entering the midsized SUV again after a three-year hiatus, things should get interesting.