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Did you know the Unilever logo is made of 25 symbols that represent sustainable living?

A twitter user recently shared an image explaining each symbol and lauded Unilever for its "marvellous logo design".

July 30, 2020 / 11:01 PM IST

Anglo-Dutch multinational company Unilever had changed its logo design in 2004, after continuing with the 1970 logo for more than three decades.

Wolff Olins – a brand consultancy agency – was tasked with creating a new brand image for the consumer goods company. They designed the Unilever logo as we see it now.

The India chapter of the company had recently made headlines for rebranding its fairness products after being criticised for promoting the light skin tone ideal.

The brand’s logo, which is a ‘U’ shape was designed to be symbolic of its “vitality mission”.

If you zoom into the logo and look closely, you will see the ‘U’ is made up of 25 distinct symbols, each representing Unilever’s sub-brands or corporate values.

The company's website states: "Unilever is committed to making sustainable living commonplace and our logo is a visual expression of that commitment. Each icon has a rich meaning at its core, and represents some aspect of our effort to make sustainable living commonplace."


It has the DNA or the double helix that is symbolic of bioscience; a bee that is symbolic of hard work and biodiversity; a strand of hair that is symbolic of beauty; a spoon that symbolises nutrition, and 20 such meaningful symbols.

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A twitter user recently shared an image explaining each symbol and lauded Unilever for its "marvellous logo design".
Moneycontrol News
first published: Jul 30, 2020 11:01 pm

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