Myntra takes first step abroad with Singapore launch

There are about 30,000 regular Myntra users in Singapore which made the country a natural choice for expansion.

Myntra, the largest fashion e-commerce platform in India, has announced that it has chosen Singapore as its first international market to expand into under Myntra Global, through which the company will begin operations in other countries to extend its reach outside India.

There are about 30,000 regular Myntra users in Singapore which made the country a natural choice for expansion. It now aims to cater to the 6.5 lakh Indian diaspora present in the country, CEO Nandita Sinha told reporters on May 19.

Moneycontrol was first to report about Myntra’s international expansion to Singapore where it will focus on Indian ethnic wear and related products during the initial days.

“Myntra is bringing around 35,000 styles from about 100 brands, across categories like apparel, footwear, home and accessories to the Lion City,” Sinha said.

During the initial days, Myntra will only have selections from sought-after brands including, Aurelia, Global Desi, AND, Libas, Rustorange, Mochi, W, The Label Life, House of Pataudi, Chumbak, Anouk, Bombay Dyeing, Rare Rabbit and Nasher Miles.

However, it will expand its catalogue over the coming months.

To be sure, Myntra will not set up an office in Singapore and the products too will be shipped from India. The company expects shipments to reach in 4-7 days.

Sinha added that the company is currently in the learning phase and will adjust its international go-to-market strategy as needed.

Myntra, owned by Walmart, is the most dominant fashion e-commerce player in India. Together with Flipkart Fashion, also owned by Walmart, it commands a market share of over 50 percent, comfortably ahead of competitors such as Nykaa Fashion, Ajio, Amazon, Meesho, and others.

Both teams are led by Myntra CEO and Flipkart Fashion head Nandita Sinha.

In a survey conducted by BofA in March 2025, around 57 percent of the respondents said they prefer Myntra the most for their fashion purchases, followed by Nykaa Fashion and Ajio which were at 22 percent and 14 percent, respectively.

Myntra’s decision to expand internationally comes shortly after it turned profitable. The company generated a profit of Rs 31 crore in FY24, marking a sharp turnaround from a loss of Rs 782 crore in FY23.

At the same time, its revenues grew 15 percent year-on-year (YoY) to Rs 5,122 crore in FY24, according to regulatory filings.