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E-commerce cos could get 20 million shoppers, $3 billion sales during festive sale: RedSeer

The festive sale not only brings in discounts and deals for customers but is also an annual showdown of sorts between the two largest players - Flipkart and Amazon India.

September 09, 2018 / 03:39 PM IST
Rank 3 | Amazon | E-commerce company (Image: Amazon)

Rank 3 | Amazon | E-commerce company (Image: Amazon)

About 20 million people are expected to shop on various e-commerce platforms during the festive sale next month, translating into sales of around USD 3 billion for players like Amazon and Flipkart, says a report.

The report by RedSeer Consulting stated that about 13-24 million shoppers had transacted on e-commerce sites during the five-day festive sale last year and 10 million in 2016 around the same time frame.

The festive sale not only brings in discounts and deals for customers but is also an annual showdown of sorts between the two largest players - Flipkart and Amazon India.

While the two companies are yet to announce the sale dates for this year, it is likely to be held in October.