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Last Updated : Jun 26, 2019 02:01 PM IST | Source: PTI

Urban Ladder looks to expand its presence to Coimbatore

With over 2,000 products across 35 categories such as living, dining, bedroom, study, and decor.

Urban Ladder, the design-led omni-channel brand, having successfully launched 11 stores in New Delhi and Bengaluru, now looks to expand into other Indian cities. Urban Ladder aims to bring its design leadership, superior quality and customer service excellence to Coimbatore, the ‘Manchester of South India’.

The brand aims to engage extensively with the community so as to create a strong presence in the local furniture industry. Looking ahead, Urban Ladder’s priority lies in opening franchise stores with partners interested in being part of their journey.

“I have always been fascinated with Coimbatore as an economy and city due to its dynamism and rich cultural heritage. Our presence in Coimbatore will provide the perfect opportunity to reach out to a newer audience and leverage our existing customer base. Coimbatore’s general preference for solid wood furniture and the traditional aesthetic is reflected in many of our product offerings, for example the India Inspired range.  We aim to cater to the needs of the primarily bungalow homes as well as the developing modern apartments in the city. We are eager to present our product line - an embodiment of the delicate balance between tradition and modernity. ” says Ashish Goel, CEO and co-founder, Urban Ladder.

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Poised to make a mark in Coimbatore, the company aims to cement long-standing relationships with entrepreneurial talent in the ecosystem. Through this model, the franchise stores will ensure that customers partake in the ‘touch-and-feel’ experience while also enjoying the best of online shopping.

Urban Ladder intends to replicate this successful model across several key cities throughout India this year. Within the next quarter, Urban Ladder aims to achieve profitability along with targeting an IPO in the next two years.

About Urban Ladder

Urban Ladder Home Decor Solutions was co-founded by Ashish Goel (CEO) and Rajiv Srivatsa (CPTO) in July 2012. It is a design-led, omni-channel brand that offers end-to-end solutions for furniture and home decor. With over 2000 products across 35 categories such as living, dining, bedroom, study, and decor, Urban Ladder has grown to be one of India’s most loved consumer brands. In the past 7 years, Urban Ladder has established a strong online presence, delivering to 73 cities across India. It launched its flagship experience center in Domlur, Bengaluru, and has expanded to 11 offline stores across Bengaluru and Delhi.

Right from its inception, Urban Ladder has distinguished itself as a consumer-led, design-savvy brand. All of its furniture and decor products are closely curated by its in-house design and sourcing teams. It strives to continually raise the bar on design and provide quality solutions for Indian needs.

Going forward, Urban Ladder will experiment with different offline formats to continue creating delightful customer experiences.

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First Published on Jun 25, 2019 06:03 pm
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