Domestic automobile company Mahindra & Mahindra (M&M) is assessing the feasibility of a plan to drive in an electric sports car, much like Elon Musk-led Tesla, to satiate the needs of Indian auto enthusiasts.
For this, the company is looking to couple Mahindra Electric’s expertise in electric cars with the design capabilities of Italian Pininfarina which it acquired a year ago, The Economic Times reported Thursday.
Terming the project as M&M’s “dream”, Managing Director Pawan Goenka said while many companies are launching electrics, only one or two have been successful in cracking the volumes game. The viability study will take 3-6 months, he told the paper.
M&M is already at an advanced stage of developing an electric SUV, based on its KUV platform. The electric SUV is expected to hit the market after 2018-2019.Separately, M&M is planning to set up a hub outside India to shore up 50 percent automotive revenues from international operations.
Rajesh Jejurikar, President and Chief executive, farm equipment & two-wheelers division, on Wednesday said M&M is already the No. 1 tractor maker in the world in terms of volume and is present in 30 markets, including the US, Finland, Algeria, Nigeria, Kenya, South Africa, China, Japan and Australia.
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